Hospitality Industry

Hospitality Industry

Get your free e-mail alerts on the latest hospitality news!

Email Address:

Home / Blog / Hospitality Industry
Website design

Why large brands should invest in vanity... Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Person using a laptop

Top 8 reasons you need Internet marketing in... Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Marketing strategy

Executing digital marketing tactics to drive... Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the...

Hotel booking

Leveraging your channel manager to maximize... Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shaking hands

How your independent property can work with... Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing:...

Booking travel online

How independent properties successfully... Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Price balancing value

Why you have to stop using rate sheets... Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Millennials traveling

Tapping into influencers and marketing to... Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re...

Tradeshow floor

RezStream returns to Minnesota for... Sep 30, 2016

RezStream will be making an appearance at the 2016 Minnesota Resort & Campground Association’s (MRCA) Fall Conference and...

Business spreadsheet

Be smarter about your rates with... Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of...

Post-stay email best practices for... Aug 31, 2016

Your hospitality and communication is on point while helping a guest book and during their stay with you so why not keep...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

How does your hotel compare to the 2016... Jul 15, 2016

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique...

Best practices to improve your TripAdvisor... Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Logo design

Agency vs. freelancer: Who’s in at your... Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Women at reception desk

PCI Compliance Confusion Mar 14, 2016

What to protect Glossary of terms Who do I talk to? ...

Tradeshow floor

RezStream attending AIHP Summit in Nashville Mar 2, 2016

In April, we’re off to Nashville for the Association of Independent Hospitality Professionals (AIHP) 2016 Knowledge...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Tokenization payment

RezStream Cloud Credit Card Processing Feb 19, 2016

Integrated credit card processing Non-integrated credit card processing ...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Conference room

Inspiration for RezStream from the InnSpire... Feb 4, 2016

RezStream was honored to be included at the California Association of Boutique and Bed and Breakfast Inns’ (CABBI) 25th...

InnSpire Conference logo

Inspiring innkeeping education at InnSpire Dec 31, 2015

RezStream is preparing for a trip to Monterey in honor of CABBI’s 25th Anniversary InnSpire Conference & Trade Show...

Gift certificate

Four reasons to sell gift certificates and... Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking:... Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Online travel booking

Expedia enters vacation rental arena with... Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...

Booking engine sample

5 Common booking engine mistakes and how to... Sep 15, 2015

With 148.3 million bookings being made on the Internet each year and 65.4% of those occurring on the hotel’s website, you...

How to respond to online reviews: Infographic Aug 31, 2015

An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock...

Online reservation

Is GDS right for you? Aug 25, 2015

In the hospitality industry we focus a lot on rates and distribution channels. Are you offering the right rates? Do you...

Google moves toward mobile-friendly local... Aug 24, 2015

Google’s been in the news recently with its Google+ and YouTube breakup, its focus on security and mobile-friendliness but...

Man speaking at a conference

Going to Key West for key industry insights... Aug 12, 2015

RezStream is off to Florida next month for the 2015 Select Registry Membership Conference!The conference, September 8...

Social media conversation

3 ways to improve your #SocialMedia hashtags Jun 2, 2015

When we talk to clients about their hotel’s online marketing strategy and search engine optimization (SEO) tactics we...

Book now button

10 best practices for a revenue-driving... May 12, 2015

Booking a flight, hotel, rental car, tour, dinner reservation, and more has never been easier in this day and age. Not...

California Hotel & Lodging Association Logo

Northern CH&LA Conference on May 21 May 4, 2015

RezStream is off to San Jose, California later this month for a lodging conference with one of our favorite partners! On...

Hotel search

5 things you can do to encourage direct... Apr 27, 2015

Inventory and channel management is an important part of your business, especially in today’s age of savvy consumers...

Online reputation management

3 influential elements of successful hotel... Mar 30, 2015

By now, everyone in the hospitality industry is aware of the impact that reviews and review sites have on your hotel’s...

Spotlight on the hospitality industry

Industry Spotlight: Q&A with Steve Lucas Mar 18, 2015

We had the chance to chat with Steve Lucas, of Bed and Breakfast DC, about the state of the hospitality industry and how...

Ready to travel

Video: What is the GDS? Mar 10, 2015

Many of our clients understand the need to have their inventory on a variety of distribution channels to capture those...

Remarketing, Credit: Impact Radius

Top 5 reasons you need to invest in... Mar 2, 2015

Did you know that 96% of website visitors leave without completing the desired action? Meaning your website could be...

InnSpire Conference

7 subjects captivating innkeepers at InnSpire Feb 12, 2015

We had a fantastic time in Sonoma meeting with California innkeepers at the California Association of Boutique & Breakfast...

Call tracking released as feature in TripAdvisor's Business Listings

Why you should opt-out of TripAdvisor’s new... Feb 11, 2015

Last week, many of our clients received emails from TripAdvisor regarding changes to their Business Listing. The email was...

Online shopping

Amazon reported to make move into travel... Jan 21, 2015

There’s already a variety of travel booking sites that consumers use to compare and make hotel reservations, but there...

2015 Professional Association of Innkeepers International Conference

5 Things we couldn’t stop talking about at... Jan 15, 2015

Last week, we were in New Orleans to take part in one of the larger innkeeping conferences: the Professional Association...

Hospitality Marketing Summit in Denver, Colorado

Hospitality Marketing Summit in Review: 5... Dec 3, 2014

We want to thank the wonderful organizers of the Hospitality Marketing Summit (HMS) for putting together a fantastic first...

Great customer service keeps your guest happy through their entire stay.

Top 10 customer satisfaction tips Nov 19, 2014

Guests are getting ready to travel far and wide for the holidays so don’t let a minor customer service snag ruin the...

Booking a hotel on a mobile device

Holiday Booking Trends Nov 11, 2014

Many people are getting ready to hit the road and check into their hotel for the holidays. But, did you know that many...

Hospitality Marketing Summit Conference in Denver on Nov. 18-20

Colorado conference offers more at the... Oct 16, 2014

We’re excited about an upcoming trade show taking place in our own backyard! The Hospitality Marketing Summit promises...

TripConnect: A Powerful New Way to Maximize... Dec 11, 2013

TripConnect is a recently introduced program by TripAdvisor. It is a powerful new way for independent properties to drive...

How to Respond to Negative Reviews in the... Mar 24, 2013

Do you check your business listing on the popular travel review Websites? What are people saying? Are you responding to...

TripAdvisor Tips for Success Mar 4, 2013

Have you ever searched your hotel or Inn on Google and noticed TripAdvisor leading the organic search results? As more...

What is Link Building? Feb 19, 2013

Link building is the process of effectively placing inbound links across the World Wide Web to attract web surfers...

RezStream Presents Hospitality Solutions at... Jan 28, 2013

Through 2013, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and...

RezStream Professional 2012.6.0 and more! Jun 15, 2012

RezStream is excited to announce its latest release: RezStream Professional 2012.6.0 and RezStream Rez2u Booking...

Top 10 ADA Internet Tips Jun 15, 2012

(How hospitality websites are impacted by the Americans with Disabilities Act)by Bill Mitchell, President and Founder,...

Hawaii Lodging, Hospitality & Foodservice... Jun 11, 2012

RezStream will be headed to Honolulu, Hawaii for the Hawaii Lodging, Hospitality & Foodservice Expo 2012 on the next stop...

Inside Secrets of Successful Websites May 1, 2012

Your competition grows every day due to the Internet. When your hospitality website is competing in Google against huge...

2012 Colorado Dude & Guest Ranch Trade... Mar 5, 2012

Location: Embassy Suites Hotel | 10250 E. Costilla Ave. | Englewood, CO 80112
Show Dates: Sunday, March 18th - Monday,...

2012 Mid-Atlantic Innkeepers Trade Show Feb 13, 2012

RezStream will be headed to Williamsburg, Virginia for the Mid-Atlantic Innkeepers Trade Show & Conference on the next...

CABBI’s 2012 InnSpire Conference Dec 29, 2011

RezStream continues its national trade show tour at the California Association of Bed & Breakfast Inns Annual InnSpire...

PAII Platinum Sponsor, at the 2012... Dec 27, 2011

RezStream continues its national tour at the 2012 PAII Innkeeping Conference & Trade Show. This year's event is scheduled...

RezStream’s TOP FIVE Reasons to Go Mobile! Nov 18, 2011

Surely you have heard the buzz about mobile websites & mobile marketing. Is this just a trend? Will integrating these...

Going Mobile with Google Mobile PPC Oct 25, 2011

The arrival of the Internet fundamentally altered the way society viewed commerce. Over the past 15 years, we have...

Online Reservation System Requirements for... Oct 19, 2011

Online Reservation System Requirements for ADA Compliance
(The deadline for the Americans with Disabilities Act compliance...

Website Guidelines for ADA Accessibility Oct 19, 2011

(How hospitality websites are impacted by the Americans with Disabilities Act Guidelines)written* by Bill Mitchell,...

The New Google+ and +1 Button and How They... Aug 31, 2011

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few...

Google Strikes Back Jul 26, 2011

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, ColoradoIt is...

Creating backups for RezStream Professional... Oct 29, 2010

The importance of creating backups for RezStream Professional and your computer system.The average desktop personal...

Choose your professional hotel photographer... Oct 8, 2010

With the emergence of digital cameras, coupled with advancements in digital editing, more and more people consider...

Benefits of a Content Management System... Sep 13, 2010

Benefits of a Content Management System Website
by Bill Mitchell, Chief Operating Officer, RezStreamIt used to be...

Microsoft Bing and Yahoo Merger Aug 25, 2010

Unless you are living under a rock in the Internet marketing world, you have probably heard rumors about a Microsoft Bing...

How to Select a Good Internet Marketing... Aug 10, 2010

Selecting and Monitoring Internet Marketing Companiesby Bill Mitchell, RezStream's Chief Operating OfficerThrough my...

Past Travel Trends Help Marketing Strategies Jul 26, 2010

Utilizing past travel data allows a property owner to study trends in the hospitality world. This timely information...

The Benefits of Call Tracking – Part Two:... May 4, 2010

When it comes to Internet marketing, it is important to be familiar with the various channels that result in bookings,...

Google to Possibly Acquire an ITA Apr 21, 2010

Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are...

RezStream COO Featured Speaker at CABBI... Apr 8, 2010

Bill Mitchell, Chief Operating Officer at RezStream, will be a featured speaker on Tuesday, April 20, 2010 at a networking...

RezStream is the Solution for Exclusive Vail... Apr 8, 2010

View the video in USA Today about Kathy Standage and her challenges with starting a new business in today’s difficult...

10 Practical Ways to Boost Online... Mar 31, 2010

In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the...

Increase Online Business with Professional... Mar 18, 2010

The importance of making a good “first impression” may be over emphasized, but its concept rings true, especially within...

Sell More to your Customers Using Twitter Mar 11, 2010

There are many facets to Internet marketing: pay per click, search engine optimization, link building, website design,...

10 Practical Ways To Boost Online... Feb 10, 2010

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and...

RezStream Client Receives TripAdvisor... Feb 3, 2010

TripAdvisor issues their annual Travelers’ Choice Awards based on reviews that they receive by millions of people....

Select Registry and SynXis Criticism... Jan 20, 2010

There has been recent criticism of the Select Registry/SynXis partnership, an alliance that will enable Select Registry to...

Happy New Year from RezStream! Dec 30, 2009

As 2009 draws to a close, the staff at RezStream would like to thank all of its customers for their support and business...

TripAdvisor Business Listings Dec 15, 2009

Beginning January 4th, 2010, hotels will be able to enhance their TripAdvisor listing to include their website address,...

RezStream Prepares for Annual CABBI Innspire... Dec 11, 2009

At the end of next month, RezStream will travel to California as part of its national tradeshow tour.  RezStream is...

Sell Gift Certificates Online for the... Dec 2, 2009

Did you know that 80 to 90% of gift certificates are sold during the holiday season?  What better time then now to offer...

Off-season: A Time to Focus on Your Property Oct 28, 2009

It’s that time of year when our hallways have become quiet and arriving guests are fewer and farther between. You’ve said...