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How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you...

Colleagues analyzing data

What to look for when hiring a digital marketing agency Dec 8, 2017

Thinking of bringing on a team of digital marketing experts to assist your property’s online presence and direct booking...

Instant messaging with a chatbot

Improve customer service with Facebook Messenger Nov 29, 2017

Social media is a great complement to your online marketing strategy and can strengthen relationships you have with repeat...

AI learning robot at computer

Is AI changing the travel industry? Nov 27, 2017

Is AI changing the travel industry?Technology advancements have assisted the travel industry by making reservations,...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online...

Blurry trade show floor

October resort conferences recap Nov 3, 2017

In October, RezStream had the good fortune to attend two conferences, the Minnesota Resort and Campground Association...

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Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the...

Keywords research graphic

Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to...

Credit cards on a statement

Six ways to protect your property from chargebacks Oct 20, 2017

Most industries deal with chargebacks, or at least any merchant who accepts credit card payments can, and they can be a...

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can...

Man feeling stress

Dealing with the stresses of Q4 Oct 11, 2017

Finish your last quarter of 2017 on a high note and overcome the stresses associated with Q4! With the upcoming holidays...

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What you need to know about BedandBreakfast.com’s membership change Oct 9, 2017

An important part of your website’s online presence is citations or listings on other websites and in the travel industry,...

Blurry tradeshow floor

RezStream attending CMR fall conference Oct 6, 2017

Join the fun at the Community of Minnesota Resorts (CMR) Conference, October 29 – 31, 2017, in Alexandria,...

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RezStream attending the Minnesota Resort and Campground Association tradeshow in October Oct 5, 2017

RezStream is returning to the Minnesota Resort and Campground Association (MRCA) tradeshow this year!Held October 24 –...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time,...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve...

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Webinar recap: Leveraging your email marketing during the busy season Aug 31, 2017

Email marketing is an important tactic in today’s online world and your property could benefit from including it in the...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re...

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What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for...

Social media networking

Mixing in your email marketing with social media Aug 18, 2017

Email marketing and social media can be very similar Internet marketing channels as they both help you build your...

Typing

8 mistakes to avoid when developing email content Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you...

Webinar recap: Benefits of revenue management Jul 27, 2017

Interested in using a revenue management strategy to maximize your profit? Learn more about revenue management, the...

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40,...

Revenue spreadsheet

Developing a revenue management strategy Jul 17, 2017

When most independent property owners think of revenue management, it typically boils down to raising and lowering rates....

Measuring results

Revenue management’s two main performance metrics Jul 14, 2017

So, you’re working on your revenue management strategy and like any business tactic you need a way to measure its results....

Revenue figures

What is revenue management? Jul 10, 2017

Revenue management is an important part of running your independent property but what exactly is it? It’s a term that was...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Webinar recap: Stop paying commissions and drive direct bookings Jun 5, 2017

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find...

Blogging

7 ways to create engaging blog topics for your independent property May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more...

Digital marketing

A first quarter review of the 2017 lodging marketing trends May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your...

Man checking into a hotel

Turning your OTA guests into loyal customers in 7 easy steps May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also...

Typing on keyboard

Beefing up your PMS for the busy season rush: A 6-step checklist May 12, 2017

We just did a blog on ramping up for your busy season but this one is going to focus solely on making sure your Property...

Planning travel

Are you ready for your busy season? May 8, 2017

Peak season is right around the corner and we know you’re getting ready to welcome your guests but before you roll out the...

Senior couple checking in

Keep your guests coming and impressed, rain or shine! May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

10 critical elements your website’s homepage must have Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality...

Couple shopping online

How to measure the success of your booking engine Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking...

Couple booking a vacation

Booking Engine 101 Mar 27, 2017

Need a quick intro into hotel booking engines? Or, perhaps just a refresher and some features you should have with your...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the...

Hotel booking

Leveraging your channel manager to maximize revenue Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shaking hands

How your independent property can work with local businesses Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing:...

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re...

Tradeshow floor

RezStream returns to Minnesota for conferences Sep 30, 2016

RezStream will be making an appearance at the 2016 Minnesota Resort & Campground Association’s (MRCA) Fall Conference and...

Business spreadsheet

Be smarter about your rates with Booking.com’s RateIntelligence Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of...

Post-stay email best practices for independent hoteliers Aug 31, 2016

Your hospitality and communication is on point while helping a guest book and during their stay with you so why not keep...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

How does your hotel compare to the 2016 industry trends? Jul 15, 2016

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique...

Best practices to improve your TripAdvisor listing Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Logo design

Agency vs. freelancer: Who’s in at your inn? Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Women at reception desk

PCI Compliance Confusion Mar 14, 2016

What to protect Glossary of terms Who do I talk to? ...

Tradeshow floor

RezStream attending AIHP Summit in Nashville Mar 2, 2016

In April, we’re off to Nashville for the Association of Independent Hospitality Professionals (AIHP) 2016 Knowledge...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC ads Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Tokenization payment

RezStream Cloud Credit Card Processing Feb 19, 2016

Integrated credit card processing Non-integrated credit card processing ...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Conference room

Inspiration for RezStream from the InnSpire Conference Feb 4, 2016

RezStream was honored to be included at the California Association of Boutique and Bed and Breakfast Inns’ (CABBI) 25th...

InnSpire Conference logo

Inspiring innkeeping education at InnSpire Dec 31, 2015

RezStream is preparing for a trip to Monterey in honor of CABBI’s 25th Anniversary InnSpire Conference & Trade Show...

Gift certificate

Four reasons to sell gift certificates and increase revenue with RezStream Cloud Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking: What’s the difference? Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Online travel booking

Expedia enters vacation rental arena with acquisition of HomeAway Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...

Booking engine sample

5 Common booking engine mistakes and how to avoid them Sep 15, 2015

With 148.3 million bookings being made on the Internet each year and 65.4% of those occurring on the hotel’s website, you...

How to respond to online reviews: Infographic Aug 31, 2015

An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock...

Online reservation

Is GDS right for you? Aug 25, 2015

In the hospitality industry we focus a lot on rates and distribution channels. Are you offering the right rates? Do you...

Google moves toward mobile-friendly local results Aug 24, 2015

Google’s been in the news recently with its Google+ and YouTube breakup, its focus on security and mobile-friendliness but...

Man speaking at a conference

Going to Key West for key industry insights at the Select Registry Conference Aug 12, 2015

RezStream is off to Florida next month for the 2015 Select Registry Membership Conference!The conference, September 8...

Social media conversation

3 ways to improve your #SocialMedia hashtags Jun 2, 2015

When we talk to clients about their hotel’s online marketing strategy and search engine optimization (SEO) tactics we...

Book now button

10 best practices for a revenue-driving booking engine May 12, 2015

Booking a flight, hotel, rental car, tour, dinner reservation, and more has never been easier in this day and age. Not...

California Hotel & Lodging Association Logo

Northern CH&LA Conference on May 21 May 4, 2015

RezStream is off to San Jose, California later this month for a lodging conference with one of our favorite partners! On...

Hotel search

5 things you can do to encourage direct bookings Apr 27, 2015

Inventory and channel management is an important part of your business, especially in today’s age of savvy consumers...

Online reputation management

3 influential elements of successful hotel reputation management Mar 30, 2015

By now, everyone in the hospitality industry is aware of the impact that reviews and review sites have on your hotel’s...

Spotlight on the hospitality industry

Industry Spotlight: Q&A with Steve Lucas Mar 18, 2015

We had the chance to chat with Steve Lucas, of Bed and Breakfast DC, about the state of the hospitality industry and how...

Ready to travel

Video: What is the GDS? Mar 10, 2015

Many of our clients understand the need to have their inventory on a variety of distribution channels to capture those...

Remarketing, Credit: Impact Radius

Top 5 reasons you need to invest in remarketing Mar 2, 2015

Did you know that 96% of website visitors leave without completing the desired action? Meaning your website could be...