Hospitality Industry

Hospitality Industry

Get your free e-mail alerts on the latest hospitality news!

Email Address:

Home / Blog / Hospitality Industry
image of hands of a team

How Independent Lodging Owners Grow Their Business with RezStream Sep 18, 2018

We know managing an independent property can be a challenge. Every day you wear many hats and sometimes it can feel overwhelming. Your business is something you feel passionately about and want to succeed. But you can’t do it all by yourself, and RezStream is here to help you! With our suite of integrated solutions property management software, online booking engine, high-converting websites, and digital marketing...

image of mobile phone booking a hotel room

6 Steps on How to Attract the Right Visitors to Your Website Sep 14, 2018

Traffic to your website doesn’t matter unless they are the right visitors. This is the key first step to any good online marketing strategy. Because this step seems relatively obvious to any business owner it is often the step that is easily forgotten. So, take some time and implement these six steps on how to attract the right visitors to your website.   1. Optimize your website for those searching you Going back...

image of digital screen with floating dollar signs

Google Price Insights and What it Means for Property Owners Aug 20, 2018

Google has recently started testing a new search engine result page feature called Google Price Insights. Google will soon be able to tell users if the hotel they are about to book is the best deal or not with Google Price Insights. Price Insights will show searchers other similar properties in the area that are less expensive than the one they are searching. We all know that branded keyword terms lack true...

image of person holding smartphone searching for hotels, restaurants, transportation etc.

Google Hotel Ads Makes a Move Aug 13, 2018

We at RezStream know that as a property owner your number one goal is to fill your rooms, and Google does too. With the introduction of Google Hotel Ads in 2010, you can show hotel information in a more useful way via sponsored listings in Google Maps and Google Search results. Google has recently recognized the success property owners have had with Hotel Ads but wants to address the feedback of those having a hard...

Image of a digital screen with cloud software icons

How to identify if your PMS Needs an Upgrade Jul 24, 2018

Upgrading your PMS sounds good but sometimes that change can end up costing money and even some additional transition time. Knowing when you need an upgrade is important, so you know you are making the right investment. To help in that move, read here for ways to identify if your PMS needs an upgrade.   1. Don’t find yourself more confused by the data than aware. If you don’t understand what data is being provided to...

Image of stack of blocks with words on them

Is Your Property Website ADA Compliant? Jul 21, 2018

Roughly 15% of Americans have disabilities, spending $17.3 million annually on travel, it is a part of the population that can’t be ignored when it comes to being ADA compliant. It is required by law for your property to be ADA compliant and soon it will be required to make your website ADA compliant as well. With many lawsuits hitting a few major corporations recently, it has become an obvious change that most expect...

Image of a collage of passport stamps

Creating Destination Content | A How-to Guide Jul 19, 2018

Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special travel experience is increasing. By creating destination content, you will be able to entice guests in a different way and give them another reason to stay at your property. Take your tourism marketing strategy to the next level and beat the competition by following these...

BedandBreakfast.com Membership Changes Jul 17, 2018

If you are a member of BedandBreakfast.com, you have probably come across a few notifications that explain changes to their membership levels. For the past year, BedandBreakfast.com have been working to leverage Expedia’s partner platform to provide you with the appropriate tools to expand your business. Changes will affect customers not using Webervations/Rezovations and will be switched from BedandBreakfast.com...

Webinar Recap: Solutions to Enhance Your Guests’ Buying Journey Jul 16, 2018

As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent lodging businesses to guide their guests from the beginning to the end and everything in between. Check out the highlights from our latest webinar for “Solutions to Enhance Your Guests’ Buying Journey. In it, we discuss how you can use our tools to enhance your guests’ buying...

5 Things you Should be Doing to Maximize Your Busy Season Jun 18, 2018

What are you doing right now to maximize your busy season as a property owner? Don’t let the busy season creep up on you. Come prepared with these simple tasks to help make sure you are maximizing every tool at your disposal. Maximize your PMS (property management system) To maximize every potential customer, ensure your property management system is ready for your key season. Your PMS is there to work for you, with...

Understanding your conversion rate and what you can do to improve it Apr 26, 2018

What is a good conversion rate? While that might sound like an easy question to answer, rates will vary by industry and even within the same industry. There are many different factors to consider when evaluating your conversion rate, such as size, type, and location of your property. So, don’t be tricked into meeting an overall industry standard. Let’s look at what a conversion rate is, what to look for when evaluating...

TripAdvisor officially launches sponsored placements Apr 3, 2018

With 460 million user reviews and opinions (www.Statista.com), TripAdvisor has become a trusted site amongst travelers trying to plan a vacation, find the best place to eat, or the best hotel in the area. In an effort to help hotels gain more exposure on their site, TripAdvisor has now implemented paid, top-of-the-page placements with their sponsored placements. What are sponsored placements? They are paid placements...

Young man making a phone call

Should you be investing in call tracking? Jan 2, 2018

It’s a digital world for business these days but many businesses still rely on phone calls to get customers in the door but with advancements in technology, you can marry digital practices and traditional phone calls to generate more business. With call tracking, you can understand which marketing efforts are generating business and which ones need some TLC. Call tracking is essentially creating a different phone...

2018 SEO tactics

Is your SEO ready for the new year? Dec 27, 2017

It’s that time of year that we decide what we want to improve or work on in 2018 and an area you should be focusing on in 2018 is your business’ website and its Search Engine Optimization (SEO). As 2018 approaches, a good way to start is with a SWOT analysis where you identify your Strengths, Weaknesses, Opportunities, and Threats in a grid: Your strengths and weaknesses are generally internal items and things you...

SEO and first result ranking

Ranking on page one in 2018 Dec 20, 2017

We’re all excited for the new opportunities 2018 is going to bring but when it comes to SEO and your website are there any major changes you’ll need to be prepared for in 2018? The fundamental elements of SEO will stay the same in that you’ll need to put in consistent effort into your website and SEO tactics to ensure your site is being crawled and indexed on a regular basis for the right keyword terms. Some basics...

SEO analysis graphic

How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you can emulate those successes or even go above and beyond with your own strategies. Whether it’s copy on their website or their rates and packages, understanding what your competition brings to the table can help you identify improvements in your own business. In this blog, we’ll outline six ways you...

Colleagues analyzing data

What to look for when hiring a digital marketing agency Dec 8, 2017

Thinking of bringing on a team of digital marketing experts to assist your property’s online presence and direct booking strategy in 2018? This partnership can be invaluable as they bring experience to the table and can apply tried and tested marketing methods to your property while you can teach them about your typical guests, their needs, and your business goals. It’s good to go into your research with an open mind...

Instant messaging with a chatbot

Improve customer service with Facebook Messenger Nov 29, 2017

Social media is a great complement to your online marketing strategy and can strengthen relationships you have with repeat guests as well as draw in new followers. Not only should you be active on your pages by posting your own content and responding to others, but with two billion messages sent through Facebook Messenger each month, you should also be prepared to be active on these private, social media channels. By...

AI learning robot at computer

Is AI changing the travel industry? Nov 27, 2017

Is AI changing the travel industry? Technology advancements have assisted the travel industry by making reservations, operations, and guest communication more efficient and automated. But how has some of this automation impacted the travel industry? We decided to look at how Artificial Intelligence (AI), or machine learning, has changed or will change our industry. Recommendations Most of us don’t think about how...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or read reviews, the OTAs have a pretty big hold on the market. That doesn’t mean that you just have to sit back and watch those commissions hit your credit card! By understanding those travelers and how to optimize your OTA distribution, you can drive direct bookings and strengthen relationships with...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s offerings. Many of today’s travelers want to make their travel arrangements as easily as possible and many OTAs are offering convenient services like hotel and flight bundles or hotel and car packages. Now, you probably won’t be able to offer that, but you can create one-of-a-kind experiences at...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online marketing tips. Update your website If it snows your region and you’re still showing sunny summer photos, you’re going to lose out on potential reservations. Not only do your potential guests like seeing what the property looks like now, but the search engines like websites that are updated frequently....

Blurry trade show floor

October resort conferences recap Nov 3, 2017

In October, RezStream had the good fortune to attend two conferences, the Minnesota Resort and Campground Association (MRCA) and the Community of Minnesota Resorts (CMR), and share some insight on optimizing your resort’s online presence and demonstrate our RezStream Cloud software. First up was the MRCA, held October 24 – 26 in Breezy Point, with Melissa Harrison as the featured presenter. It was great seeing many...

Webinar recap image

Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the highlights from our recent webinar, “Updating your website? What to be mindful of before starting,” to make sure you go into that purchase knowledgeable about what you want and what you need to be successful. Watch the webinar below, or jump down to the highlights and key takeaways for a high level...

Keywords research graphic

Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to your site and to make their travel plans direclty with you!

Credit cards on a statement

Six ways to protect your property from chargebacks Oct 20, 2017

Most industries deal with chargebacks, or at least any merchant who accepts credit card payments can, and they can be a costly line item on your operations budget. Chargebacks happen when a customer reverses or disputes a charge on their card and many credit card companies add an additional $25 fee to chargebacks. Chargebacks are a result of fraud, whether it’s malicious, friendly, or true. Malicious fraud is when an...

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can get in touch with you whenever they need to and however they prefer. But in our world of having information at our fingertips, many travelers want answers or information immediately and sometimes you’re not there to answer their queries. That’s where a chatbot on your website comes in. We’d bet...

Man feeling stress

Dealing with the stresses of Q4 Oct 11, 2017

Finish your last quarter of 2017 on a high note and overcome the stresses associated with Q4! With the upcoming holidays and holiday travel, you can maximize your revenue and entice travelers to book to strongly wrap up Q4. Continue marketing This should be a no-brainer but you must continue online marketing efforts. That includes publishing or revising content on your website, updating keywords and keyword phrases,...

Person on laptop

What you need to know about BedandBreakfast.com’s membership change Oct 9, 2017

An important part of your website’s online presence is citations or listings on other websites and in the travel industry, there are plenty of those sites around. But if you’re a member of BedandBreakfast.com, you’ll notice some upcoming changes that could be impacting your bottom line and your directory listing. BedandBreakfast.com is making changes that’ll impact its website traffic, links, and advertising...

Blurry tradeshow floor

RezStream attending CMR fall conference Oct 6, 2017

Join the fun at the Community of Minnesota Resorts (CMR) Conference, October 29 – 31, 2017, in Alexandria, MN. RezStream’s Jeff Hebrink is presenting on Sunday, Oct. 29 where he’ll share tips on optimizing your resort’s presence and booking engine for online reservations! You’ll also be able to chat with him during the vendor show on Monday afternoon. Besides learning about the revenue-driving tactics from Jeff’s...

Man speaking at a conference

RezStream attending the Minnesota Resort and Campground Association tradeshow in October Oct 5, 2017

RezStream is returning to the Minnesota Resort and Campground Association (MRCA) tradeshow this year! Held October 24 – 26, 2017, this conference is packed with educational sessions and opportunities to meet with top hospitality industry vendors on the tradeshow floor. This year’s featured presenter is Melissa Harrison who’ll be speaking about entrepreneurship, branding, content marketing, and social media. Harrison...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the travel industry! If you’ve got that little box on your site, you can be sure that your potential guests will try to find an applicable code to put in there. Promo codes not only help you fill need periods but also strengthen your relationship with your guests by: Making them happy (A.C. Nielson...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the weather is dropping that doesn’t mean that reservations have to follow suit! In this webinar, we shared strategies to keep bookings up and tips for going into your next season strong. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill midweek bookings, or get some last-minute bookings instead of having empty rooms. While using OTAs can be good, it can also be costly in some cases and that’s why it’s important to have a book direct strategy in place! With a book direct strategy in place, you’re still relying on the OTAs for what...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time, it’s time to review our busy season and make adjustments for the rest of the year and prepare for next year. Here are some items for your shoulder season to ensure you finish the year strong and knock it out of the ball park during your next busy season. Analyze your data Set some benchmarks from...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve got a limited budget and laser-focused goals, it might be better to focus on one specific type of website optimization. The big two are site optimization and traffic optimization. With site optimization, you’re focusing on improving your online conversions and with traffic optimization you’re...

Webinar recap image

Webinar recap: Leveraging your email marketing during the busy season Aug 31, 2017

Email marketing is an important tactic in today’s online world and your property could benefit from including it in the mix. Learn today’s best practices, what mistakes to avoid, and how to measure the performance of your email marketing campaigns in our recent webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation.

 

Quick...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re seeing huge drops in your ranking, one of the reasons below could be the culprit. Review some of the most common things that affect your ranking and how to fix them!

Typing on a laptop

What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for inspiration, planning a trip, or reviewing your property. As they look for their accommodations, many travelers are taking note of your price. In fact, accommodation prices came in as the #3 influencer for travelers. TripAdvisor took note and at the end of May, rolled out some updates and changes to its site...

Social media networking

Mixing in your email marketing with social media Aug 18, 2017

Email marketing and social media can be very similar Internet marketing channels as they both help you build your relationships with your guests and encourage reservations. Get the most out of your marketing by mixing your social media and email efforts in these five ways.
  Highlight your social profiles in emails One of the simplest ways to encourage your email subscribers to also follow you online is to provide...

Typing

8 mistakes to avoid when developing email content Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous guests and encourage reservations year-round. Email marketing is a relatively easy tactic to use these days with feature-rich email campaign design tools but even the best tools can’t catch some of these common email marketing mistakes. See the top mistakes to avoid when developing email content before...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you started with successful email marketing campaigns to strengthen your relationships with your guests and drive revenue. Subscribers and lists You’ll need to build up a list or lists of subscribers before you create an email campaign. There are some rules and regulations you’ll need to follow but...

Webinar recap: Benefits of revenue management Jul 27, 2017

Interested in using a revenue management strategy to maximize your profit? Learn more about revenue management, the history of it, and some implementation tips in our Benefits of Revenue Management webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation. Quick highlights What is revenue management? It’s selling the right room, at the right...

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to increase that revenue even a bit more then these tactics might be worthwhile to test at your property. Perhaps you grow this revenue through ancillary revenue, revenue generated by other services and offerings outside of your rooms, or by investing in new common areas, target markets, or...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40, before making a booking. Why? Because they want to find the best rate, see photos, and read reviews before making their purchase decision. In an ideal world, they would just make a booking directly through your site as you follow rate parity rules and have the same rate across all sites, but not...

Revenue spreadsheet

Developing a revenue management strategy Jul 17, 2017

When most independent property owners think of revenue management, it typically boils down to raising and lowering rates. But revenue management encompasses a bit more than just rates as many define it as: Selling the right product/room to the right guest at the right time at the right price through the right channel. We’ll break down some tactics and ideas into three main categories to get you thinking about what...

Measuring results

Revenue management’s two main performance metrics Jul 14, 2017

So, you’re working on your revenue management strategy and like any business tactic you need a way to measure its results. With revenue management, there are typically two ways to gauge its performance: RevPAR and GOPPAR. RevPAR = Revenue Per Available Room GOPPAR = Gross Operating Profit Per Available Room To calculate RevPAR, multiply your ADR by your occupancy percentage. To calculate GOPPAR, take the GOP and...

Revenue figures

What is revenue management? Jul 10, 2017

Revenue management is an important part of running your independent property but what exactly is it? It’s a term that was used in the airline industry to better price seats and maximize profits. In a nutshell, it’s selling the right product to the right customer at the right time. Revenue management focuses of RevPAR (Revenue per Available Room) instead of focusing on a high Occupancy Rate and high Average Daily...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology and tools. Learn more about website best practices, conversions, and engagement strategies in this recent webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation. Quick highlights Key visitor metrics: Number of...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire them to start planning a vacation with direct mail campaigns! With an average ROI of 16%, direct mail is making a comeback as a valuable marketing tactic. Learn more about direct mail marketing with our infographic!

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically improve the performance of the mobile web… and webpages with rich content to load instantaneously.” It does this through HTML code to build light-weight webpages for a better experience across all devices – but mostly mobile. AMP can be a great thing and a great way to ensure your content is...

Webinar recap: Stop paying commissions and drive direct bookings Jun 5, 2017

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find accommodations. It can be the quintessential “you’re damned if you do, damned if you don’t” argument as OTAs are a major player in the hospitality industry. In our recent webinar, we covered why OTAs are valuable as well as some tactics to drive direct bookings. Watch the webinar below, or jump down to...

Blogging

7 ways to create engaging blog topics for your independent property May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more than 23.6 billion pages per month on WordPress alone and uploading their own content at a rate of 95 million photos and videos to Instagram and other social media channels. In short, people crave new content and are actively looking for it. Blogging can be a great tactic with your online marketing to...

Digital marketing

A first quarter review of the 2017 lodging marketing trends May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and we wanted to do a little check-in to see if the trend flopped or if we should ask them the winning lottery numbers.

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your rates and potentially lowering your revenue, try these 10 tips instead! 10 ways to beat your competition: 1. Know your competition We bet you have a good idea of who your competition is but you really need to know them in order to come out ahead. Whether that’s their pricing, their customer...

Man checking into a hotel

Turning your OTA guests into loyal customers in 7 easy steps May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also an expensive way to reach new travelers. Other hoteliers and innkeepers launched campaigns aimed at the OTA bookers to encourage direct reservations and keep commission costs down. If you’ve faced the same challenge lately and want some ideas for turning your OTA guests into loyal customers, check...

Typing on keyboard

Beefing up your PMS for the busy season rush: A 6-step checklist May 12, 2017

We just did a blog on ramping up for your busy season but this one is going to focus solely on making sure your Property Management Software (PMS) is ready for your busy season! Review the checklist below to make sure your PMS is beefed up for the busy season rush. 1. Have you reviewed your rates? Throw out that rate sheet! Now! We’re not kidding. You should be adjusting your rates based on supply/demand, your...

Planning travel

Are you ready for your busy season? May 8, 2017

Peak season is right around the corner and we know you’re getting ready to welcome your guests but before you roll out the welcome mat, make sure your property and your operations are ready for the influx of guests!

Senior couple checking in

Keep your guests coming and impressed, rain or shine! May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know come the end of the season you’ll be trying to think up new ways to drum up business. So to that end, we’ve put together a blog highlighting seasonal things you can do to ensure year-round business and some quick tips for impressing your repeat visitors so they continue to be a long-term...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you have a search engine-friendly website. Of course your website should be designed with your human visitors in mind but to get them there you’ll need to focus on a few technical aspects of your website to get it to rank well in the search engines so they can even find it! Here are some important...

10 critical elements your website’s homepage must have Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality industry. 

Couple shopping online

How to measure the success of your booking engine Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking engine so it’s performing as best as it can during your busy season. But, before you go making any big changes, let’s evaluate how successful your current booking engine already is so we can implement smart improvements. How can you measure the success of your booking engine? By looking at the...

Couple booking a vacation

Booking Engine 101 Mar 27, 2017

Need a quick intro into hotel booking engines? Or, perhaps just a refresher and some features you should have with your booking engine? In this blog we’ll cover what a booking engine is, how it works, why you need one for your independent property, and some standard features that benefit both you and your guests. What is a booking engine? Your booking engine is a system that communicates with your PMS to display...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate parity. What is rate parity and can you as an independent innkeeper use it to your advantage? Let’s start with what rate parity is. Essentially it’s an agreement to offer the same rate for the same product across all online channels. If Sally Shopper is looking for a room, she’ll see the same rate on...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but it can be a bit harder to know if that’s the right choice when your property is part of a larger brand. Does it make sense to have your own website for your specific location or does it hurt the brand as a whole on an SEO level? For example, is it better to be brand.com/individual-property or...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be overlooked is your Internet marketing strategy and plan. When it’s not something you work with every day, it can be hard to see the benefits of Internet marketing tactics and especially since Internet marketing isn’t a quick fix – it’s a long-term maintenance for your brand. If you’re looking into online...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the top five tactics that you should focus on when it comes to your online marketing strategy.

Hotel booking

Leveraging your channel manager to maximize revenue Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at your property. You know your guests are using OTAs or talking to travel agents to make booking their vacation as easy as possible and so you know that you have to have a presence on these channels to get those bookings. With advancements in reservation software, you no longer have to manage those...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and Marketplace! This year, the California Association of Boutique & Breakfast Inns (CABBI) is partnering with Select Registry and the Association of Independent Hospitality Professionals (AIHP) to bring you a world-class innkeeping conference, packed with exciting educational sessions and opportunities to meet...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure your website is ready to go live and engage website visitors!

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how to use these tools to turn lookers into bookers and keeping website visitors engaged with your brand through our easy to read infographic.

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and most of these pages will have a call to action (CTA). A CTA is essentially instructions for what your website visitor should do next: Book now! Request an RFP! Explore packages! View special offers!

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users as trends the past few years have indicated a strong growth in mobile browsing. Google has shared that 50% of website traffic comes from smartphones and tablets, even sites like TripAdvisor see more than half of their users visiting through mobile devices, and Google also found that in the last...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the foundational elements of SEO? Check out our foundations of SEO infographic to test your knowledge on this marketing tactic. 

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like everyone else’s? You have a lot of options when it comes to your website and one of the more important ones you’ll make is about its design: Template or custom. We’re not going to sugarcoat it; custom websites can be more expensive but like everything else you buy for your property it should be seen as...

Shaking hands

How your independent property can work with local businesses Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing: Referrals! By working with the local businesses in your area, you could grow your customer base and strengthen your community. Take a look at the infographic below for ideas on how to develp strategic and successful partnerships with local businesses.

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA commissions down or perhaps you haven’t even worked with OTAs because you already keep your rates low and don’t want to miss any revenue. While those hesitations are valid concerns they may not be enough to disregard partnering with an OTA.

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your guests to purchase one for a friend or family member. We’ve outlined some interesting statistics and benefits on gift certificates as well as some ideas on how you can sell and promote yours this holiday season. 

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets? Instead of being stuck in your set pricing levels where you could be losing out on additional revenue, try these pricing strategies to maximize your revenue per room and remain competitive in your market. Competitor rate pricing or demand pricing You know those magical numbers, the lowest price...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re already influencing their purchasing decisions. If you think about it, like any generation, it spans a long time so millennials includes all people born between 1981 and 2000. We know you’re not marketing to 16-year-olds but those in their 30s are probably a target demographic for your property....

Tradeshow floor

RezStream returns to Minnesota for conferences Sep 30, 2016

RezStream will be making an appearance at the 2016 Minnesota Resort & Campground Association’s (MRCA) Fall Conference and Expo again (read our 2015 recap here) as well as attending the Community Minnesota Resorts (CMR)’s Fall Conference in October! We can’t wait to meet with seasoned veterans of the resort business and quite a few clients while we’re out but we’re also excited for the opportunity to meet with resort...

Business spreadsheet

Be smarter about your rates with Booking.com’s RateIntelligence Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and renovations we want to make. As we evaluate rates, many innkeepers will start using yield or revenue management to make sure they’re maximizing their rates appropriately. But, if you prefer a more comprehensive view of rates and what your competitors are doing, you may be interested in Booking.com’s...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of offering an authentic local experience or “living there” for its travelers, it can be hard to feel like it’s easy to compete with the vacation rental company on this front. The funny thing is that’s where you can have a leg up on the competition; you are a local and a great resource for your guests in...

Post-stay email best practices for independent hoteliers Aug 31, 2016

Your hospitality and communication is on point while helping a guest book and during their stay with you so why not keep up the good work with amazing post-stay communication? Post-stay email best practices Keep it timely by sending it at the very least within a week of their departure but preferably around the three-day post-stay mark. You don’t want to send it out immediately after they get home and are getting...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your guests on. Perhaps you’ve had your eye on Instagram but are unsure of how to get started. Well, we’ve compiled some of our best Instagram tips and tricks and ideas to get you off on the right foot. Do you take a lot of photos of your property on your smartphone? Do you enjoy sharing photos or...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in how often you should update certain elements on your website, that’s where we come in. Many innkeepers want to know how often they should be updating website copy, refreshing their SEO, updating images, blogging, and so on. To help them and perhaps you out, we’ve compiled a list of the most common...

How does your hotel compare to the 2016 industry trends? Jul 15, 2016

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique highlights show: The global hotel industry revenue is predicted to reach $550 billion dollars in 2016. Europe and Asia Pacific are key regions with the highest hotel occupancy rates at over 68% respectively. The Middle East and Africa are the most expensive regions for hotel rates with a...

Best practices to improve your TripAdvisor listing Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the lookout for how to improve listings and how to respond to reviews. We’ve compiled some tips and tricks we've learned on how to effectively manage your TripAdvisor listing. Categories and ranking Understanding how TripAdvisor ranks your business is important but it’s also important to have picked the...

Logo design

Agency vs. freelancer: Who’s in at your inn? Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and finding the right fit for your website maintenance, graphic design, SEO work, or email campaigns. Many innkeepers will rely on freelancers while others depend on agencies to keep operations running smooth with your online marketing. Neither choice is inherently better as it truly depends on what your...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a recent announcement from Facebook. Facebook is testing its dynamic ads offering in the travel industry to help show more targeted ads to travelers on the mobile or app version of the network that it thinks are ready to convert. What are dynamic ads? Dynamic ads used to be ads for retailers or ecommerce...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication channel and used by virtually every industry these days. Between the standard emails you need to send your guests and the promotional emails you send, you need to make sure yours stand out and follow certain best practices. We’ve covered the different types of emails you’ll send as a hotelier and the...

Women at reception desk

PCI Compliance Confusion Mar 14, 2016

What to protect Glossary of terms Who do I talk to?

Tradeshow floor

RezStream attending AIHP Summit in Nashville Mar 2, 2016

In April, we’re off to Nashville for the Association of Independent Hospitality Professionals (AIHP) 2016 Knowledge Sharing Summit and Marketplace! This conference, running April 4 – 6, is designed for innkeepers and includes more than 50 workshops and educational sessions, schedules time for networking with peers and meeting with AIHP partners in the marketplace. And an added bonus: They feed you! This year’s...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC ads Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates, but one that’s holding the attention of all marketers across various industries is Google’s removal of text ads from the right-side of the search engine results page (SERP). Google made a minor change to the layout of the results by copying the mobile layout. The mobile layout keeps all the content...

Tokenization payment

RezStream Cloud Credit Card Processing Feb 19, 2016

Integrated credit card processing Non-integrated credit card processing

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like keeping track of these changes and digital marketing trends and tell you what you’ve got to do now to keep your website performing well against the competition. Content marketing: Content marketing has been a major strategy for marketers these past few years and it can even be broken down into...

Conference room

Inspiration for RezStream from the InnSpire Conference Feb 4, 2016

RezStream was honored to be included at the California Association of Boutique and Bed and Breakfast Inns’ (CABBI) 25th Anniversary InnSpire Conference in Monterey this past week to show off RezStream Cloud, host three educational sessions on Pinterest, Facebook, and Instagram, and meet with clients and discuss opportunities with innkeepers on the trade show floor. When we weren’t busy talking with attendees at our...

InnSpire Conference logo

Inspiring innkeeping education at InnSpire Dec 31, 2015

RezStream is preparing for a trip to Monterey in honor of CABBI’s 25th Anniversary InnSpire Conference & Trade Show starting Sunday, January 31. This conference brings together industry professionals and educational sessions that will have an impact on your business and operations. Through roundtable discussions, workshops, and demonstrations, you’ll get the hands-on education that’s important for you and your...

Gift certificate

Four reasons to sell gift certificates and increase revenue with RezStream Cloud Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification.

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking: What’s the difference? Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also manage a Cost Per Click (CPC) bidding tool on the site to encourage reservations? TripConnect is a TripAdvisor program, through its business listing feature, that allows you to direct guests to your online booking engine to make a reservation with you, while you pay TripAdvisor for the click to your...