How does your hotel compare to the 2016 industry trends?

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique highlights show:

  • The global hotel industry revenue is predicted to reach $550 billion dollars in 2016.
  • Europe and Asia Pacific are key regions with the highest hotel occupancy rates at over 68% respectively.
  • The Middle East and Africa are the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average.
  • Smartphones are critical in the purchase cycle and during travel.
  • Hotels are investing in Software as a Service (SaaS) for reservation systems to cut down on operating costs and eliminating upfront fees.
  • Social media will continue to play a role in online marketing efforts to engage with customers and win over new audiences.

View the infographic below: