Giving your website a face-lift has a greater impact on your hospitality marketing efforts than just a fresh image. Updating content frequently has some major benefits that can actually make you more money and increase your visibility on the web. Although there isn't a specific guidebook to how many times you should update your Website, you can use the word “frequently” to determine how often you should update the content on your site. First of all, fresh, quality content increases your search engine visibility.
Google loves new content! Google has updated their algorithm (the infamous Panda update) several times to provide their users with quality search results. It's more important than ever. Therefore, strategize on what content is valuable for your visitors to read. Ask yourself "what questions are my customers constantly asking?" Use this as a way to provide valuable content to your site visitors. In addition, it's not about the quantity of pages your website has, it's all about the quality of content on those pages. Therefore, investing in a top notch copy writer is something RezStream's Internet marketing team strongly encourages. If you have several pages on your website that are not receiving barely any page views, you may want to think about getting rid of those URLs considering Google is using this as a rating factor to determine the quality of that particular page. Fresh content also opens the door for communication with customers by providing reasons to bring them back to your site. Sending new content notifications through email, social media and blogging, gives your brand a chance to reach out to previous and potential customers in an engaging and profitable manner. Whether they provide feedback about the content, share it with their friends, or engage in the comments section of your post, you are increasing your chances of reaching a greater audience. Changes to your Website help your brand stand out against the competition. With the majority of consumers comparison shopping when planning a trip, you can bet they are considering which Website looks better and is easier to use. Staying current with fresh content instills confidence in consumers. According to Google’s study on The 2012 Traveler 57% of leisure travelers prefer booking with a brand they trust. Whether it’s a nice-looking Website or the fact a friend recommended the place, the trust factor is important and can start with your online presence.
Website Content Worth Updating
For the hospitality industry, frequent content updates to a blog is one of the best strategies and it takes minimal time off your busy schedule. Think of all things you can blog about! Your visitors need travel advice, customer reviews, pictures of sunsets, and answers to frequently asked questions. Local events and nearby restaurant recommendations are helpful to post as well. Every blog post is an opportunity to share on social networks and land in the inbox of blog subscribers. Constantly keeping your brand in front of consumers in a helpful, relevant manner is an excellent way to leverage your content updates. Blogging is a great alternative to a Website face-lift, and takes less time but reaps great rewards. Current photos on your homepage should be updated to reflect what the consumer can expect when visiting the property. Fake photos with excessive editing don’t set the right expectations and definitely aren't considered unique, relevant content. They also misrepresent your brand and open the door for a negative experience and potentially bad social review. Quality photos of your property, without Photoshop effects truly improves your Website, brand image and the overall customer experience. Hiring a professional photographer and scheduling more than one photo session a year ensures quality images and is recommended for any internet marketing strategy. As a plus, photos are easily shared and are proven to increase social media engagement.
Frequent content updates to your Website are necessary and effective for your internet marketing strategy, increasing your SEO and online presence at the same time.
About the company: RezStream is a website design agency located in Denver, Colorado that offers hospitality solutions including Internet marketing, reservation software and online reservation booking engine. Contact RezStream today at 866-360-8210 to receive a free custom website design quote!