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How Independent Lodging Owners Grow Their Business with RezStream Sep 18, 2018

We know managing an independent property can be a challenge. Every day you wear many hats and sometimes it can feel overwhelming. Your business is something you feel passionately about and want to succeed. But you can’t do it all by yourself, and RezStream is here to help you! With our suite of integrated solutions property management software, online booking engine, high-converting websites, and digital marketing...

image of mobile phone booking a hotel room

6 Steps on How to Attract the Right Visitors to Your Website Sep 14, 2018

Traffic to your website doesn’t matter unless they are the right visitors. This is the key first step to any good online marketing strategy. Because this step seems relatively obvious to any business owner it is often the step that is easily forgotten. So, take some time and implement these six steps on how to attract the right visitors to your website.   1. Optimize your website for those searching you Going back...

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Top Takeaways from the Digital Summit Denver Aug 20, 2018

We at RezStream work hard to stay at the forefront of the digital marketing space. So, our marketing team attended the Digital Summit in Denver last month to gather the latest and greatest and hear what the best minds in digital marketing had to say. These are our top takeaways we would like to share with you: AMP-lify your site! According to Google sources more than half of all searches and web pages are viewed on...

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Google Price Insights and What it Means for Property Owners Aug 20, 2018

Google has recently started testing a new search engine result page feature called Google Price Insights. Google will soon be able to tell users if the hotel they are about to book is the best deal or not with Google Price Insights. Price Insights will show searchers other similar properties in the area that are less expensive than the one they are searching. We all know that branded keyword terms lack true...

image of person holding smartphone searching for hotels, restaurants, transportation etc.

Google Hotel Ads Makes a Move Aug 13, 2018

We at RezStream know that as a property owner your number one goal is to fill your rooms, and Google does too. With the introduction of Google Hotel Ads in 2010, you can show hotel information in a more useful way via sponsored listings in Google Maps and Google Search results. Google has recently recognized the success property owners have had with Hotel Ads but wants to address the feedback of those having a hard...

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Biggest Takeaways from Google Marketing Live Keynote Aug 13, 2018

Google has done it again. The advertising gurus’ Marketing Live Keynote yielded several new features marketers should expect to see soon if they haven’t already. The keynote focused on changes across all Google advertising products addressing three main concepts: value, transparency, and trust. Taking a note from Google’s VP of Ads, Sridhar Ramaswamy, marketers are working in a world where the consumer is more...

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Why You Still Should Optimize Your Website’s Homepage Jul 23, 2018

As a property owner, you might consider your homepage to be the most important page on your website, but you would be wrong. With thoughts like, “the homepage creates the first impression” or “the homepage gets the most views, so it’s the most important page on my website” are all thoughts that need to be debunked.   While the homepage on your site might be the most viewed, don’t automatically assume it is the most...

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Creating Destination Content | A How-to Guide Jul 19, 2018

Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special travel experience is increasing. By creating destination content, you will be able to entice guests in a different way and give them another reason to stay at your property. Take your tourism marketing strategy to the next level and beat the competition by following these...

Webinar Recap: Solutions to Enhance Your Guests’ Buying Journey Jul 16, 2018

As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent lodging businesses to guide their guests from the beginning to the end and everything in between. Check out the highlights from our latest webinar for “Solutions to Enhance Your Guests’ Buying Journey. In it, we discuss how you can use our tools to enhance your guests’ buying...

8 Ways to Improve Your Website Images Jun 22, 2018

Do you like your images on your website? Do they capture the essence of your property? Are they optimized for SEO? Good photography is essential to your property website, social media, and even email marketing. Here are eight ways to improve your website images. 1. Stock images vs. original images Does your website have mostly stock images? If so, consider swapping out and or adding in original images of your...

How to use Twitter to grow your business May 25, 2018

With over 320 million monthly users, Twitter is a social platform that can’t be ignored in your property’s social media marketing strategy. According to Adweek, the average traveler spends at least an hour researching lodging online before even booking a flight. So, having an active presence on social media platforms like Twitter offer another outlet where people can find you during their search. Marketing on Twitter...

What is GDPR? May 16, 2018

Facebook’s new Trip Consideration May 11, 2018

Over the years, social media and specifically Facebook and Instagram, have become a major source in providing future travelers with inspiration on where they want to travel next. According to Facebook, 68% of millennials say they found their ideas for their most recent trip through Facebook with a similar influence on Instagram. Facebook has recognized this shift and has now introduced trip consideration. Separate...

Top 10 SEO mistakes to avoid in 2018 May 8, 2018

SEO is one of the best ways to attract organic traffic to your website. Understanding SEO and the importance of having an SEO strategy are crucial to any business, and particularly so for lodging businesses that sell the majority of their rooms online. Avoid these common mistakes in your overall SEO approach and you will be well on your way to getting noticed!   1. Not having an SEO strategy – It is true what they...

Understanding your conversion rate and what you can do to improve it Apr 26, 2018

What is a good conversion rate? While that might sound like an easy question to answer, rates will vary by industry and even within the same industry. There are many different factors to consider when evaluating your conversion rate, such as size, type, and location of your property. So, don’t be tricked into meeting an overall industry standard. Let’s look at what a conversion rate is, what to look for when evaluating...

Google’s mobile-first indexing is here: Are you ready? Apr 12, 2018

Well, it’s finally here! Google has announced that after a year and a half they are rolling out their mobile-first indexing. With more than half of the world’s web traffic now coming from mobile phones, you must be thinking mobile-first, just like Google. What is mobile-first indexing? The term simply means that the mobile version of your site is the lead-in for what Google will include in their index. This means...

Young man making a phone call

Should you be investing in call tracking? Jan 2, 2018

It’s a digital world for business these days but many businesses still rely on phone calls to get customers in the door but with advancements in technology, you can marry digital practices and traditional phone calls to generate more business. With call tracking, you can understand which marketing efforts are generating business and which ones need some TLC. Call tracking is essentially creating a different phone...

PPC graphic and charts on a laptop

How Google AdWords affects organic results Dec 29, 2017

Did you know that your Google AdWords account can affect your site’s organic results? Now, before you start creating a bunch of ads to boost your site’s organic performance, let’s actually look at the data and how it truly affects (or doesn’t) the results. It’s important to note that by buying ads, it will not directly affect your organic ranking!  It’s not like you can place five ads and see a boost in your organic...

2018 SEO tactics

Is your SEO ready for the new year? Dec 27, 2017

It’s that time of year that we decide what we want to improve or work on in 2018 and an area you should be focusing on in 2018 is your business’ website and its Search Engine Optimization (SEO). As 2018 approaches, a good way to start is with a SWOT analysis where you identify your Strengths, Weaknesses, Opportunities, and Threats in a grid: Your strengths and weaknesses are generally internal items and things you...

SEO and first result ranking

Ranking on page one in 2018 Dec 20, 2017

We’re all excited for the new opportunities 2018 is going to bring but when it comes to SEO and your website are there any major changes you’ll need to be prepared for in 2018? The fundamental elements of SEO will stay the same in that you’ll need to put in consistent effort into your website and SEO tactics to ensure your site is being crawled and indexed on a regular basis for the right keyword terms. Some basics...

Human and bot searching graphic

What is Googlebot? Dec 18, 2017

Unfortunately Googlebot isn't a cute Pixar-style robot that goes out and reads your website, but it (and other search engine crawlers) can have an impact on your organic ranking. Learn how these bots or spiders see, crawl, and index your site so you can make sure your site isn't just user-friendly for humans but also for bots.

SEO analysis graphic

How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you can emulate those successes or even go above and beyond with your own strategies. Whether it’s copy on their website or their rates and packages, understanding what your competition brings to the table can help you identify improvements in your own business. In this blog, we’ll outline six ways you...

Colleagues analyzing data

What to look for when hiring a digital marketing agency Dec 8, 2017

Thinking of bringing on a team of digital marketing experts to assist your property’s online presence and direct booking strategy in 2018? This partnership can be invaluable as they bring experience to the table and can apply tried and tested marketing methods to your property while you can teach them about your typical guests, their needs, and your business goals. It’s good to go into your research with an open mind...

Instant messaging with a chatbot

Improve customer service with Facebook Messenger Nov 29, 2017

Social media is a great complement to your online marketing strategy and can strengthen relationships you have with repeat guests as well as draw in new followers. Not only should you be active on your pages by posting your own content and responding to others, but with two billion messages sent through Facebook Messenger each month, you should also be prepared to be active on these private, social media channels. By...

Man opening door of restaurant

TripAdvisor releases restaurant ads Nov 20, 2017

TripAdvisor isn’t just known for travel reviews as it’s also well-known for diners looking for recommendations and now TripAdvisor is offering the option for restaurant owners to place ads on the site. TripAdvisor has listings for about 4.4 million restaurants and plans to make it easy for these businesses to reach local audiences and drive traffic to their listing via sponsored ad placements that are run on a Cost...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or read reviews, the OTAs have a pretty big hold on the market. That doesn’t mean that you just have to sit back and watch those commissions hit your credit card! By understanding those travelers and how to optimize your OTA distribution, you can drive direct bookings and strengthen relationships with...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s offerings. Many of today’s travelers want to make their travel arrangements as easily as possible and many OTAs are offering convenient services like hotel and flight bundles or hotel and car packages. Now, you probably won’t be able to offer that, but you can create one-of-a-kind experiences at...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online marketing tips. Update your website If it snows your region and you’re still showing sunny summer photos, you’re going to lose out on potential reservations. Not only do your potential guests like seeing what the property looks like now, but the search engines like websites that are updated frequently....

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Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the highlights from our recent webinar, “Updating your website? What to be mindful of before starting,” to make sure you go into that purchase knowledgeable about what you want and what you need to be successful. Watch the webinar below, or jump down to the highlights and key takeaways for a high level...

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Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to your site and to make their travel plans direclty with you!

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can get in touch with you whenever they need to and however they prefer. But in our world of having information at our fingertips, many travelers want answers or information immediately and sometimes you’re not there to answer their queries. That’s where a chatbot on your website comes in. We’d bet...

HTML code on a website

Why your next website needs structured data Oct 13, 2017

When it comes to SEO and your website, it sometimes seems like marketers and web developers are speaking another language; and in a sense they are. A lot of website development and optimization efforts are technical and require know-how and that’s especially true with structured data. Though it’s been around and supported since 2011at Schema.org, many sites are missing out on this optimization opportunity because they...

Man feeling stress

Dealing with the stresses of Q4 Oct 11, 2017

Finish your last quarter of 2017 on a high note and overcome the stresses associated with Q4! With the upcoming holidays and holiday travel, you can maximize your revenue and entice travelers to book to strongly wrap up Q4. Continue marketing This should be a no-brainer but you must continue online marketing efforts. That includes publishing or revising content on your website, updating keywords and keyword phrases,...

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What you need to know about BedandBreakfast.com’s membership change Oct 9, 2017

An important part of your website’s online presence is citations or listings on other websites and in the travel industry, there are plenty of those sites around. But if you’re a member of BedandBreakfast.com, you’ll notice some upcoming changes that could be impacting your bottom line and your directory listing. BedandBreakfast.com is making changes that’ll impact its website traffic, links, and advertising...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the travel industry! If you’ve got that little box on your site, you can be sure that your potential guests will try to find an applicable code to put in there. Promo codes not only help you fill need periods but also strengthen your relationship with your guests by: Making them happy (A.C. Nielson...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the weather is dropping that doesn’t mean that reservations have to follow suit! In this webinar, we shared strategies to keep bookings up and tips for going into your next season strong. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill midweek bookings, or get some last-minute bookings instead of having empty rooms. While using OTAs can be good, it can also be costly in some cases and that’s why it’s important to have a book direct strategy in place! With a book direct strategy in place, you’re still relying on the OTAs for what...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time, it’s time to review our busy season and make adjustments for the rest of the year and prepare for next year. Here are some items for your shoulder season to ensure you finish the year strong and knock it out of the ball park during your next busy season. Analyze your data Set some benchmarks from...

HTTPS secure

Google’s warning to all webmasters Sep 20, 2017

It’s no surprise that Google and anyone who uses the Internet prefers using a secure site versus an unsecured site, especially when it comes to making a purchase. But now, it seems Google will be marking sites as not secure if you only have an HTTP! A few years ago, it wasn’t uncommon to have an HTTP site and then an HTTPS for your online booking engine as it securely processed credit card information. These days...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve got a limited budget and laser-focused goals, it might be better to focus on one specific type of website optimization. The big two are site optimization and traffic optimization. With site optimization, you’re focusing on improving your online conversions and with traffic optimization you’re...

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Webinar recap: Leveraging your email marketing during the busy season Aug 31, 2017

Email marketing is an important tactic in today’s online world and your property could benefit from including it in the mix. Learn today’s best practices, what mistakes to avoid, and how to measure the performance of your email marketing campaigns in our recent webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation.

 

Quick...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re seeing huge drops in your ranking, one of the reasons below could be the culprit. Review some of the most common things that affect your ranking and how to fix them!

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What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for inspiration, planning a trip, or reviewing your property. As they look for their accommodations, many travelers are taking note of your price. In fact, accommodation prices came in as the #3 influencer for travelers. TripAdvisor took note and at the end of May, rolled out some updates and changes to its site...

Typing

8 mistakes to avoid when developing email content Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous guests and encourage reservations year-round. Email marketing is a relatively easy tactic to use these days with feature-rich email campaign design tools but even the best tools can’t catch some of these common email marketing mistakes. See the top mistakes to avoid when developing email content before...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you started with successful email marketing campaigns to strengthen your relationships with your guests and drive revenue. Subscribers and lists You’ll need to build up a list or lists of subscribers before you create an email campaign. There are some rules and regulations you’ll need to follow but...

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to increase that revenue even a bit more then these tactics might be worthwhile to test at your property. Perhaps you grow this revenue through ancillary revenue, revenue generated by other services and offerings outside of your rooms, or by investing in new common areas, target markets, or...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology and tools. Learn more about website best practices, conversions, and engagement strategies in this recent webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation. Quick highlights Key visitor metrics: Number of...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire them to start planning a vacation with direct mail campaigns! With an average ROI of 16%, direct mail is making a comeback as a valuable marketing tactic. Learn more about direct mail marketing with our infographic!

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels? Perhaps it's time to invest in Pay Per Click (PPC) advertising. This Google AdWords 101 infographic will walk you through the advertising platform and some insights on best practices!

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically improve the performance of the mobile web… and webpages with rich content to load instantaneously.” It does this through HTML code to build light-weight webpages for a better experience across all devices – but mostly mobile. AMP can be a great thing and a great way to ensure your content is...

Website ranking

How does Google measure the authority of your website? Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately it’s not that simple. Google uses ranking signals, think more A – Z, to determine authority on a page-by-page basis. Authority is important for your website’s content as it’s a major factor of how well your website and its pages rank in the search engines. Google, Bing, and Yahoo!, and whoever...

Analytics on a tablet

6 marketing tools that provide more insight and interaction with your guests Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and online presence, but when it comes to figuring out which ones are actually valuable it can easily become overwhelming. If you’re looking for tools that give insight to your guests’ behavior and encourages more interaction with your property, then you might want to add the six marketing tools listed...

website pop-up

5 reasons your site needs exit intent technology Jun 9, 2017

Did you know that more than 70% of website visitors will leave your site without ever coming back? Make sure your website isn’t suffering that same result by adding exit intent technology to your site! Exit intent technology essentially presents a form or pop-up to your guest as they either back out of your site or move their mouse toward the “X” on their tab and encourages them to stay on your site, finish their...

Blogging

7 ways to create engaging blog topics for your independent property May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more than 23.6 billion pages per month on WordPress alone and uploading their own content at a rate of 95 million photos and videos to Instagram and other social media channels. In short, people crave new content and are actively looking for it. Blogging can be a great tactic with your online marketing to...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your rates and potentially lowering your revenue, try these 10 tips instead! 10 ways to beat your competition: 1. Know your competition We bet you have a good idea of who your competition is but you really need to know them in order to come out ahead. Whether that’s their pricing, their customer...

Senior couple checking in

Keep your guests coming and impressed, rain or shine! May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know come the end of the season you’ll be trying to think up new ways to drum up business. So to that end, we’ve put together a blog highlighting seasonal things you can do to ensure year-round business and some quick tips for impressing your repeat visitors so they continue to be a long-term...

Don’t ignore those ICANN emails you’ve been getting Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If you’ve been getting emails from the Internet Corporation for Assigned Names and Numbers (ICANN) you should know they are legitimate and if you ignore them, your site could be taken down! What are these emails about? These emails are sent because you’re the owner of your site and ICANN is verifying...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you have a search engine-friendly website. Of course your website should be designed with your human visitors in mind but to get them there you’ll need to focus on a few technical aspects of your website to get it to rank well in the search engines so they can even find it! Here are some important...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose reservations to your competition. As technology grows, the ability to watch multiple sources and analyze historical data improves and that brings us to price intelligence. Price intelligence is the merger of business and competitor intelligences. Business intelligence focuses on your historical data...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate parity. What is rate parity and can you as an independent innkeeper use it to your advantage? Let’s start with what rate parity is. Essentially it’s an agreement to offer the same rate for the same product across all online channels. If Sally Shopper is looking for a room, she’ll see the same rate on...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook crucial changes to your data and miss out on opportunities to improve your site’s performance. Luckily, you can set up custom alerts so you’re instantly aware of fluctuations in performance! You can set these alerts for a daily, weekly, or monthly period. For example, if you set an organic traffic...

Analytics snapshot

5 reports you should be automating in Google Analytics Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your property doesn’t need all of that data and wants a high level overview of their important metrics. With automated reports, you can email these high level snapshots on a regular basis so everyone is in the loop on how certain metrics are performing. You can send these automatic emails to specific email...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing and how visitors are navigating through it – but what if you want to analyze the technical aspects of your website? That’s where Google Webmaster Tools (GWT) comes into play! GWT offers insights and tools about your page errors, meta data, what keywords Google pairs with your site, and more. Being...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but it can be a bit harder to know if that’s the right choice when your property is part of a larger brand. Does it make sense to have your own website for your specific location or does it hurt the brand as a whole on an SEO level? For example, is it better to be brand.com/individual-property or...

Woman checking analytics

What is Google Analytics and 7 reasons you need it Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about their use of Google Analytics. Many didn’t have the tool installed on their website and were missing out on valuable insights into how their website is performing. We decided to share some of the top reasons you need Google Analytics now and how to interpret some of the data. Google Analytics is a...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be overlooked is your Internet marketing strategy and plan. When it’s not something you work with every day, it can be hard to see the benefits of Internet marketing tactics and especially since Internet marketing isn’t a quick fix – it’s a long-term maintenance for your brand. If you’re looking into online...

Infographic: Internet marketing terms everyone should know Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's no shortage of terms when it comes to your Internet marketing. We outlined some of the most popular Internet marketing terms everyone should know so you can better understand your property's online marketing performance and stay on the same page with your digital marketing team when it comes to...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the top five tactics that you should focus on when it comes to your online marketing strategy.

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies into your SEO marketing plan to improve your website's ranking and authority.

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your organic listing and ranking in the search engines. In fact, more than 50% of your website traffic should be organic traffic, meaning they found you through search and not clicking an ad or from your TripAdvisor listing. Right now is a great time for independent hoteliers to execute tactical work to...

mobile-friendly search

Google penalizing mobile sites with intrusive pop-ups Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites it links the users to; so, it should come as no surprise that the user experience is at the core of its latest penalty. Starting January 10, mobile sites with intrusive pop-ups or interstitials will be penalized in their ranking. Why the penalty? According to Google, “pages that show intrusive...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure your website is ready to go live and engage website visitors!

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how to use these tools to turn lookers into bookers and keeping website visitors engaged with your brand through our easy to read infographic.

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and most of these pages will have a call to action (CTA). A CTA is essentially instructions for what your website visitor should do next: Book now! Request an RFP! Explore packages! View special offers!

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users as trends the past few years have indicated a strong growth in mobile browsing. Google has shared that 50% of website traffic comes from smartphones and tablets, even sites like TripAdvisor see more than half of their users visiting through mobile devices, and Google also found that in the last...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements but essentially is focused on your online visitors and making your site as user-friendly and easy to navigate as possible. Today’s consumers won’t spend more than a minute on your site if it’s slow, hard to navigate, or has design flaws such as pixelated photos, automatic music or videos, or a...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the foundational elements of SEO? Check out our foundations of SEO infographic to test your knowledge on this marketing tactic. 

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like everyone else’s? You have a lot of options when it comes to your website and one of the more important ones you’ll make is about its design: Template or custom. We’re not going to sugarcoat it; custom websites can be more expensive but like everything else you buy for your property it should be seen as...

Shopping carts

Buyer psychology infographic: How to influence consumers Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming package ideas for 2017, it's also a good time to invest in your property's website or make some tweaks to it to perform even better than last year. If you're not ready for a redesign or new platform, perhaps using a few of these buyer psychology findings can help your conversion rate in the new year....

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA commissions down or perhaps you haven’t even worked with OTAs because you already keep your rates low and don’t want to miss any revenue. While those hesitations are valid concerns they may not be enough to disregard partnering with an OTA.

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your guests to purchase one for a friend or family member. We’ve outlined some interesting statistics and benefits on gift certificates as well as some ideas on how you can sell and promote yours this holiday season. 

Mobile search

Google: Separate mobile index initiative for mobile-first world Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for mobile search results. According to Search Engine Watch, Google’s Webmaster Trends Analyst, Gary Illyes, said that the search engine will be releasing a separate mobile index for searchers on mobile devices. The current index keeps a list of websites it’s crawled and some basic information pulled...

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets? Instead of being stuck in your set pricing levels where you could be losing out on additional revenue, try these pricing strategies to maximize your revenue per room and remain competitive in your market. Competitor rate pricing or demand pricing You know those magical numbers, the lowest price...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re already influencing their purchasing decisions. If you think about it, like any generation, it spans a long time so millennials includes all people born between 1981 and 2000. We know you’re not marketing to 16-year-olds but those in their 30s are probably a target demographic for your property....

Google Possum update graphic

Google’s local algorithm ‘Possum’ not playing around Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty serious impact on local search in the 3-pack and Local Finder (what we know as Google Maps). Our friends over at Search Engine Land hypothesize that the update is meant to “diversify the local results and also prevent spam from ranking as well.” Which is good news! No one is happy when spam sites...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of offering an authentic local experience or “living there” for its travelers, it can be hard to feel like it’s easy to compete with the vacation rental company on this front. The funny thing is that’s where you can have a leg up on the competition; you are a local and a great resource for your guests in...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your guests on. Perhaps you’ve had your eye on Instagram but are unsure of how to get started. Well, we’ve compiled some of our best Instagram tips and tricks and ideas to get you off on the right foot. Do you take a lot of photos of your property on your smartphone? Do you enjoy sharing photos or...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking guests in and out and making breakfasts, it can be hard to keep up! So, we rounded up some of the recent changes Google’s implemented or testing so you can stay up to date with the search engine giant. Google My Business Google My Business has rolled out a few changes including enhanced insights and...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand how your website is performing and converting but they’ve since upgraded to the Universal Analytics version which we’ve included in our RezStream Cloud. Google has made it clear that all accounts will be required to use the Universal version soon but there’s no reason to hesitate or worry about...

Pay Per Click graphic

What you need to know about Google AdWords Expanded Text Ads Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how they can impact your ads' performance.

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and drive more bookings directly to your Cloud Booking Engine from TripAdvisor, keep reading.  

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in how often you should update certain elements on your website, that’s where we come in. Many innkeepers want to know how often they should be updating website copy, refreshing their SEO, updating images, blogging, and so on. To help them and perhaps you out, we’ve compiled a list of the most common...

Best practices to improve your TripAdvisor listing Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the lookout for how to improve listings and how to respond to reviews. We’ve compiled some tips and tricks we've learned on how to effectively manage your TripAdvisor listing. Categories and ranking Understanding how TripAdvisor ranks your business is important but it’s also important to have picked the...

Twitter icon

Twitter removes certain restrictions in its 140-character limit Jun 9, 2016

In the never ending quest for the title of “best social network,” Twitter is coming back strong with some updates it made to its platform. Twitter, having just celebrated 10 years, was designed to be smaller posts with links for more in-depth reading or to summarize long-form content like blogs or articles. Twitter capped its posts at 140 characters and made marketers a bit more creative in having to shorten their...

Logo design

Agency vs. freelancer: Who’s in at your inn? Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and finding the right fit for your website maintenance, graphic design, SEO work, or email campaigns. Many innkeepers will rely on freelancers while others depend on agencies to keep operations running smooth with your online marketing. Neither choice is inherently better as it truly depends on what your...

Mobile advertising

Google shows AdWords updates for our mobile-first world May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines including AdWords and Analytics. If you didn’t have time to catch the stream, don’t worry, we’ve got your recap right here! The theme of the summit was mobile-first and the idea that we need to design everything (ads, websites, etc.) for our mobile consumers. Google shared that 30% of mobile...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a recent announcement from Facebook. Facebook is testing its dynamic ads offering in the travel industry to help show more targeted ads to travelers on the mobile or app version of the network that it thinks are ready to convert. What are dynamic ads? Dynamic ads used to be ads for retailers or ecommerce...

Google Destinations: Personalized mobile travel planner May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time to plan that next vacation and it seems Google wants in on the action. Google rolled out a new mobile search tool to help travelers plan vacations where they’re already doing the majority of the work. According to Google data, “we saw a whopping 50 percent increase in travel-related questions on...

3 Important Google Local Updates You Need To Know May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in the past few weeks you’ve been noticing that you’re slipping from Google’s Local 3-Pack, you’re not alone. Google, whether you like it or not, likes to make a lot of changes or tweaks to its results pages and some recent changes have really affected the hospitality industry. Google’s already...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but you’ve got to be careful when adding images to your website and ensuring they’re optimized and not accountable for slowing down your website’s loading speed. It’s also important to have images optimized with a responsive layout so your images look just as good for your mobile users! When a potential...