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8 mistakes to avoid when developing email... Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you...

Calculator

Grow your independent property’s revenue... Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to...

Webinar recap: 3 ways to engage with guests... Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire...

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels?...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Website ranking

How does Google measure the authority of... Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately...

Analytics on a tablet

6 marketing tools that provide more insight... Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and...

website pop-up

5 reasons your site needs exit intent... Jun 9, 2017

Did you know that more than 70% of website visitors will leave your site without ever coming back? Make sure your website...

Blogging

7 ways to create engaging blog topics for... May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your...

Senior couple checking in

Keep your guests coming and impressed, rain... May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know...

Don’t ignore those ICANN emails you’ve... Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google... Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity... Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Woman checking analytics

What is Google Analytics and 7 reasons you... Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in... Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms... Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

Marketing strategy

Executing digital marketing tactics to drive... Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with... Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to... Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Booking travel online

How independent properties successfully... Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for... Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Price balancing value

Why you have to stop using rate sheets... Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Millennials traveling

Tapping into influencers and marketing to... Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not... Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords... Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

Best practices to improve your TripAdvisor... Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Twitter icon

Twitter removes certain restrictions in its... Jun 9, 2016

In the never ending quest for the title of “best social network,” Twitter is coming back strong with some updates it made...

Logo design

Agency vs. freelancer: Who’s in at your... Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Mobile advertising

Google shows AdWords updates for our... May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a...

Google Destinations: Personalized mobile... May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To... May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but...

Secure website graphic

TripAdvisor’s switch to HTTPS could be... Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected...

Graphic of phone apps

Should you invest in a hotel app? Apr 19, 2016

You have them on your phone and you probably use them every day but have you considered developing an app for your...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Mobile-friendly and responsive design

Impacts to your mobile presence... Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Best practices of social media for... Feb 9, 2016

Want to know what best practices you need to be using on Facebook, Pinterest, and Instagram? In this social media webinar,...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Gift certificate

Four reasons to sell gift certificates and... Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking:... Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Book Now

Why you should be excited about AdWords... Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has...

Business analytics

RezStream Cloud offers revenue tracking with... Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a...

Online travel booking

Expedia enters vacation rental arena with... Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Artificial Intelligence

Google using Artificial Intelligence –... Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant...

Facebook

Verify your property on Facebook Nov 5, 2015

Have you found duplicate Facebook pages of your own property that aren’t being managed by you or your marketing agency? It...

Hotel guest checking out

What to do with blackmail reviews on... Oct 26, 2015

It’s hard to read negative reviews on sites like TripAdvisor and it’s especially hard when a guest threatens to blackmail...

Trick or treat

Marketing tricks and treats to try at your... Oct 20, 2015

We bet you’ve lost count of how many times guests have told you how much they appreciate the care and consideration you...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...

tCMS Responsive Design

7 website usability elements your website... Sep 23, 2015

Did you know that online shoppers expect webpages to load in under two seconds and that at three seconds they may abandon...

Booking engine sample

5 Common booking engine mistakes and how to... Sep 15, 2015

With 148.3 million bookings being made on the Internet each year and 65.4% of those occurring on the hotel’s website, you...

How to respond to online reviews: Infographic Aug 31, 2015

An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock...

Online reservation

Is GDS right for you? Aug 25, 2015

In the hospitality industry we focus a lot on rates and distribution channels. Are you offering the right rates? Do you...

Google moves toward mobile-friendly local... Aug 24, 2015

Google’s been in the news recently with its Google+ and YouTube breakup, its focus on security and mobile-friendliness but...

Landing page graphic

Improve conversions and experience with... Aug 19, 2015

We know content is king. You know content is king. But not all content is created equal. Keeping with the royal theme, if...

Email marketing graphic

Stop losing email subscribers by following... Aug 11, 2015

Email marketing is a constantly changing platform but make sure you’re using best practices to deliver quality content to...

Do’s and don’ts of Google AdWords... Aug 5, 2015

Remarketing is one of the hot topics in the hospitality industry and can be a successful add-on for your Pay Per Click...

Google tombstone

What you need to know about the Google+ and... Jul 30, 2015

On Monday, Google announced big news regarding Google+ accounts: They are splitting up from YouTube.While the idea that...

Tourists taking a selfie

5 Millennial traveler myths busted Jun 17, 2015

It’s hard not to make generalizations about generations but with the Millennial Generation having the privilege of the...

Social media conversation

3 ways to improve your #SocialMedia hashtags Jun 2, 2015

When we talk to clients about their hotel’s online marketing strategy and search engine optimization (SEO) tactics we...

Website Usability in a Short Attention Span World

Attention worthy educational sessions at... Jun 1, 2015

We had a wonderful time in California attending the Northern California Hotel and Lodging Association Conference! It was...

Book now button

10 best practices for a revenue-driving... May 12, 2015

Booking a flight, hotel, rental car, tour, dinner reservation, and more has never been easier in this day and age. Not...

Hotel search

5 things you can do to encourage direct... Apr 27, 2015

Inventory and channel management is an important part of your business, especially in today’s age of savvy consumers...

Duster

Spring clean and optimize your website: A... Apr 15, 2015

Spring is a great time in the hospitality industry; you’re making final preparations for summer guests, reservations are...

Online reputation management

3 influential elements of successful hotel... Mar 30, 2015

By now, everyone in the hospitality industry is aware of the impact that reviews and review sites have on your hotel’s...

Responsive Website Design

Website Judgment Day: Mobilegeddon to arrive... Mar 13, 2015

Webmasters are preparing for “Mobilegeddon” as Google updates its search algorithm and sets a deadline of April 21 to have...

Remarketing, Credit: Impact Radius

Top 5 reasons you need to invest in... Mar 2, 2015

Did you know that 96% of website visitors leave without completing the desired action? Meaning your website could be...

Google My Business photo upgrades

What You Need To Know About Google+’s New... Feb 27, 2015

Google’s giving business owners a say in how their brand is represented in search and map results. Through an upgrade to...

Responsive Website Design becomes increasingly important to search

Google cracks down on non-mobile friendly... Feb 24, 2015

In the past few months, we’ve held webinar sessions and written blogs on the importance of Responsive Website Design (RWD)...

Call tracking released as feature in TripAdvisor's Business Listings

Why you should opt-out of TripAdvisor’s new... Feb 11, 2015

Last week, many of our clients received emails from TripAdvisor regarding changes to their Business Listing. The email was...

Maximize your email marketing campaigns for all platforms.

4 A/B Tests You Should Run to Maximize Your... Feb 9, 2015

A/B testing allows you to easily send out two versions of an email campaign and figure out which version performed better...

Search Engine Optimization

Google Algorithm Cheat Sheet and Infographic Jan 5, 2015

For 2015, many of our clients are focusing on search engine optimization (SEO) and website ranking. Here at RezStream, a...

Snowy trees

‘Tis the season to update your website’s... Dec 17, 2014

Relevance is important to your users and the search engines. Do you remember the days when you landed on a website that...

Hotel search on a smartphone

15 SEO Trends & Predictions to Know for... Dec 1, 2014

We’re still a bit bummed hoverboards and flying cars aren’t the big ticket items for 2015, but we’ve been monitoring some...