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4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with... Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to... Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Booking travel online

How independent properties successfully... Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for... Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Price balancing value

Why you have to stop using rate sheets... Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Millennials traveling

Tapping into influencers and marketing to... Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not... Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords... Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

Best practices to improve your TripAdvisor... Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Twitter icon

Twitter removes certain restrictions in its... Jun 9, 2016

In the never ending quest for the title of “best social network,” Twitter is coming back strong with some updates it made...

Logo design

Agency vs. freelancer: Who’s in at your... Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Mobile advertising

Google shows AdWords updates for our... May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a...

Google Destinations: Personalized mobile... May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To... May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but...

Secure website graphic

TripAdvisor’s switch to HTTPS could be... Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected...

Graphic of phone apps

Should you invest in a hotel app? Apr 19, 2016

You have them on your phone and you probably use them every day but have you considered developing an app for your...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Mobile-friendly and responsive design

Impacts to your mobile presence... Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Best practices of social media for... Feb 9, 2016

Want to know what best practices you need to be using on Facebook, Pinterest, and Instagram? In this social media webinar,...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Gift certificate

Four reasons to sell gift certificates and... Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking:... Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Book Now

Why you should be excited about AdWords... Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has...

Business analytics

RezStream Cloud offers revenue tracking with... Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a...

Online travel booking

Expedia enters vacation rental arena with... Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Artificial Intelligence

Google using Artificial Intelligence –... Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant...

Facebook

Verify your property on Facebook Nov 5, 2015

Have you found duplicate Facebook pages of your own property that aren’t being managed by you or your marketing agency? It...

Hotel guest checking out

What to do with blackmail reviews on... Oct 26, 2015

It’s hard to read negative reviews on sites like TripAdvisor and it’s especially hard when a guest threatens to blackmail...

Trick or treat

Marketing tricks and treats to try at your... Oct 20, 2015

We bet you’ve lost count of how many times guests have told you how much they appreciate the care and consideration you...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...

tCMS Responsive Design

7 website usability elements your website... Sep 23, 2015

Did you know that online shoppers expect webpages to load in under two seconds and that at three seconds they may abandon...