Internet Marketing

Internet Marketing

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How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you...

Colleagues analyzing data

What to look for when hiring a digital marketing agency Dec 8, 2017

Thinking of bringing on a team of digital marketing experts to assist your property’s online presence and direct booking...

Instant messaging with a chatbot

Improve customer service with Facebook Messenger Nov 29, 2017

Social media is a great complement to your online marketing strategy and can strengthen relationships you have with repeat...

Man opening door of restaurant

TripAdvisor releases restaurant ads Nov 20, 2017

TripAdvisor isn’t just known for travel reviews as it’s also well-known for diners looking for recommendations and now...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online...

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Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the...

Keywords research graphic

Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to...

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can...

HTML code on a website

Why your next website needs structured data Oct 13, 2017

When it comes to SEO and your website, it sometimes seems like marketers and web developers are speaking another language;...

Man feeling stress

Dealing with the stresses of Q4 Oct 11, 2017

Finish your last quarter of 2017 on a high note and overcome the stresses associated with Q4! With the upcoming holidays...

Person on laptop

What you need to know about BedandBreakfast.com’s membership change Oct 9, 2017

An important part of your website’s online presence is citations or listings on other websites and in the travel industry,...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time,...

HTTPS secure

Google’s warning to all webmasters Sep 20, 2017

It’s no surprise that Google and anyone who uses the Internet prefers using a secure site versus an unsecured site,...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve...

Webinar recap image

Webinar recap: Leveraging your email marketing during the busy season Aug 31, 2017

Email marketing is an important tactic in today’s online world and your property could benefit from including it in the...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re...

Typing on a laptop

What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for...

Typing

8 mistakes to avoid when developing email content Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you...

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire...

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels?...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Website ranking

How does Google measure the authority of your website? Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately...

Analytics on a tablet

6 marketing tools that provide more insight and interaction with your guests Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and...

website pop-up

5 reasons your site needs exit intent technology Jun 9, 2017

Did you know that more than 70% of website visitors will leave your site without ever coming back? Make sure your website...

Blogging

7 ways to create engaging blog topics for your independent property May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your...

Senior couple checking in

Keep your guests coming and impressed, rain or shine! May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know...

Don’t ignore those ICANN emails you’ve been getting Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google Analytics Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Woman checking analytics

What is Google Analytics and 7 reasons you need it Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms everyone should know Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with intrusive pop-ups Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to influence consumers Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for mobile-first world Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not playing around Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords Expanded Text Ads Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

Best practices to improve your TripAdvisor listing Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Twitter icon

Twitter removes certain restrictions in its 140-character limit Jun 9, 2016

In the never ending quest for the title of “best social network,” Twitter is coming back strong with some updates it made...

Logo design

Agency vs. freelancer: Who’s in at your inn? Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Mobile advertising

Google shows AdWords updates for our mobile-first world May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Facebook Like graphic

Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a...

Google Destinations: Personalized mobile travel planner May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To Know May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but...

Secure website graphic

TripAdvisor’s switch to HTTPS could be impacting your Google Analytics tracking Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected...

Graphic of phone apps

Should you invest in a hotel app? Apr 19, 2016

You have them on your phone and you probably use them every day but have you considered developing an app for your...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Mobile-friendly and responsive design

Impacts to your mobile presence post-Mobilegeddon Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC ads Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Best practices of social media for hospitality Feb 9, 2016

Want to know what best practices you need to be using on Facebook, Pinterest, and Instagram? In this social media webinar,...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Gift certificate

Four reasons to sell gift certificates and increase revenue with RezStream Cloud Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking: What’s the difference? Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Book Now

Why you should be excited about AdWords Customer Match Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has...

Business analytics

RezStream Cloud offers revenue tracking with Google Analytics Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a...

Online travel booking

Expedia enters vacation rental arena with acquisition of HomeAway Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Artificial Intelligence

Google using Artificial Intelligence – More fact than fiction Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant...

Facebook

Verify your property on Facebook Nov 5, 2015

Have you found duplicate Facebook pages of your own property that aren’t being managed by you or your marketing agency? It...

Hotel guest checking out

What to do with blackmail reviews on TripAdvisor Oct 26, 2015

It’s hard to read negative reviews on sites like TripAdvisor and it’s especially hard when a guest threatens to blackmail...

Trick or treat

Marketing tricks and treats to try at your hotel this Halloween Oct 20, 2015

We bet you’ve lost count of how many times guests have told you how much they appreciate the care and consideration you...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...

tCMS Responsive Design

7 website usability elements your website needs Sep 23, 2015

Did you know that online shoppers expect webpages to load in under two seconds and that at three seconds they may abandon...

Booking engine sample

5 Common booking engine mistakes and how to avoid them Sep 15, 2015

With 148.3 million bookings being made on the Internet each year and 65.4% of those occurring on the hotel’s website, you...

How to respond to online reviews: Infographic Aug 31, 2015

An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock...