Creating packages for your property is a great way to upsell and enhance the experience your guest is going to have while staying with you. Whether it’s creating a romantic atmosphere in their room or offering an exhilarating experience by partnering with local vendors and tying an activity to lodging. Many of these packages don’t require you to lower your rates but simply combine accommodations with extras or activities.
A lot of the romance packages we see include chocolates or champagne, which can be purchased in bulk ahead of time and stored until a guest books the package. Many activity packages include tickets to attractions that can also be purchased in advance to cut down on your time required to assemble the package.
Packages are also useful when sending out promotional email campaigns as again you’re not having to lower rates, you’re just providing the enhancement for their trip. It helps eliminate some stress for guests having to plan activities and accommodations separately. And now, you can take the stress out of instituting these packages into your booking engine as our RezStream Cloud booking engine displays your packages whether the guest is visiting your booking engine on their desktop or making a reservation with their smartphone.
Being able to upsell on your mobile booking engine is an easy way to drive revenue as mobile bookings are taking the lead in where guests are completing their bookings. In fact, TravelClick found that revenue per available room increased 3.1% year-over-year through mobile and online bookings.
Adding packages can help incentivize your guests to stay longer too to take advantage of all the elements of the package. Our friends at Skift, found:
So, by offering spa, golf, or skiing activities to your package, you might be able to get another night or two booked by your mobile guests so they can enjoy all the amenities included in the special package.
What kind of packages do you offer at your property? Tell your peers in the comments section below!