Everyone’s favorite online scrapboard, Pinterest, launched a tool to satisfy every content marketer’s data dreams. In a friendly, simple dashboard, businesses can now see the success of individual pins and daily account growth. Not only will this help your Pinterest presence, it will provide ideas for which images to use on other social networks. If it’s popular on Pinterest, you’ll probably experience similar success with the other networks. Why? Images and videos are the most frequently shared, viral content you can post. You can also gain a good sense of what images users are pinning from your website. The free data tool allows a range of metrics from clicks to repins, to impressions and social reach.
Below are some of the metrics you can expect to see when accessing your Pinterest analytics:
You can go as deep as identifying your most popular pinner and the most viral individual pin. The tool is simple, easy and you don’t have to login to any other site to access the data. Here’s the video from Pinterest about how to get started with the new analytics tool for businesses.
To take advantage of the free analytics tool, login or create your Pinterest Business Account and click on your account name in the top right corner. Scroll down to “Switch to the New Look” and click “Okay.” When you go back to your account name, you should see the “Analytics” option. If you don’t see it, you’ll need to verify your website in your account settings. Your website administrator can do it in just a few clicks by inserting the tracking code Pinterest provides.