They say knowledge is power, and I absolutely agree. The better you know your business, and the more knowledge you have about your industry and the tools that can help you, the more likely you are making good business decisions. Accordingly, we believe in educating and sharing our knowledge with you. We do that through this newsletter, from our website, via our email blasts, when we talk to you on the phone, through our webinars, and with tradeshow presentations and booths.
At the PAII show in January, Liz Day spoke on the state of online marketing and Kevin Guill presented on the latest in website strategies. At the CABBI show in February, Kevin hosted seven different roundtables and engaged in Internet marketing conversations with 50+ innkeepers. The following day he gave a formal presentation on the latest advancements in Internet marketing. Later this year, we expect to attend CH&LA in California with a focus on digital services. With our new Cloud PMS arriving soon (see below for more details) we are also planning for some regional shows in the fall.
A recent push in the area of education has been the expansion of our webinar series this winter. We run both service-related webinars that are open to the public and exclusive marketing webinars just for our Internet marketing clients. In the past few months, we have covered topics on content marketing, Content Management System (CMS) website solutions, booking engines and the Global Distribution System (GDS). If you have not yet attended one of our webinars, I would encourage you to do so. On April 24th, Josh Wise will host a preview of our upcoming Cloud PMS reservation software. On May 15th, Joe Jenkin will speak to the power of images for websites. Visit www.RezStream.com/webinars for a complete schedule of future webinars and links to past presentations. Knowledge is power indeed – and who does not want to be powerful?
Cloud PMS Update
We are now 18 months into the development of our cloud based property management system (Cloud PMS). It has been fascinating and a lot of work, but we are starting to see the light at the end of the tunnel. We think you will be very pleased with this revolutionary new and redesigned reservation software from RezStream.
We previously expressed hope to see a launch in the March/April timeframe. However, with our current alpha testing underway and our commitment to provide a quality product,
summer seems realistic. August is our current best guess, but again, software development can be unpredictable when testing in the real world. On the positive side, we have made huge strides and our accomplishments during the past six months are incredibly encouraging. A fast, secure, sleek, and easy to use property management system is coming to life. Download the PDF to read the entire article.
Stay Socially Savvy with Your Guests
They subscribed to my blog, liked my post on Facebook, and have been retweeting and re-pinning my content. I know they plus-oned me on Google so you could say they’re pretty engaged with my brand!
The new generation of consumers and hotel guests are actively engaged in social networks and expect a company they’re going to spend money with to be online. In fact, 73 percent of online adults use a social network and 42 percent use multiple social networking sites (Pew Research Center), while 46 percent of web users turn to social media before making a purchase (Social Media Today). Marketing efforts are no longer geared toward one-way communication, your guests want to be invited to the conversation and they expect you to be an active participant. Download the PDF to read the entire article.
More Bookings with the Global Distribution System
Are travel websites for you?
Are you looking for ways to find new guests? Fill midweek bookings? Grow your online presence outside Google and Bing search results?
The Global Distribution System (GDS) might be just what you’re looking for! The GDS lists your property’s inventory on hundreds of travel sites like Expedia and Hotels.com and shares your information with more than 600,000 travel agents. The GDS automatically integrates with your RezStream Professional reservation software and online booking engine, leaving you time to focus on your guests. Download the PDF to read the entire article.