Social Networking

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Facebook’s new Trip Consideration May 11, 2018

Over the years, social media and specifically Facebook and Instagram, have become a major source in providing future travelers with inspiration on where they want to travel next. According to Facebook, 68% of millennials say they found their ideas for their most recent trip through Facebook with a similar influence on Instagram. Facebook has recognized this shift and has now introduced trip consideration. Separate...

Instant messaging with a chatbot

Improve customer service with Facebook Messenger Nov 29, 2017

Social media is a great complement to your online marketing strategy and can strengthen relationships you have with repeat guests as well as draw in new followers. Not only should you be active on your pages by posting your own content and responding to others, but with two billion messages sent through Facebook Messenger each month, you should also be prepared to be active on these private, social media channels. By...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time, it’s time to review our busy season and make adjustments for the rest of the year and prepare for next year. Here are some items for your shoulder season to ensure you finish the year strong and knock it out of the ball park during your next busy season. Analyze your data Set some benchmarks from...

Social media networking

Mixing in your email marketing with social media Aug 18, 2017

Email marketing and social media can be very similar Internet marketing channels as they both help you build your relationships with your guests and encourage reservations. Get the most out of your marketing by mixing your social media and email efforts in these five ways.
  Highlight your social profiles in emails One of the simplest ways to encourage your email subscribers to also follow you online is to provide...

Senior couple checking in

Keep your guests coming and impressed, rain or shine! May 5, 2017

We know you’re ramping up for your busy season and seeing those reservations from repeat guests coming in but we also know come the end of the season you’ll be trying to think up new ways to drum up business. So to that end, we’ve put together a blog highlighting seasonal things you can do to ensure year-round business and some quick tips for impressing your repeat visitors so they continue to be a long-term...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the top five tactics that you should focus on when it comes to your online marketing strategy.

Stopwatch

Three social media tools to save you time Dec 21, 2016

From cracking eggs for breakfast to checking in guests, you’ve got a lot of responsibilities during the day and it can be overwhelming to think of adding a few more to your list. But, you know that having a well-rounded online presence is important for keeping your current guests coming back year-after-year as well as reaching new ones and easy way to do that is through social media management. Social media does...

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Infographic: Breakdown of key social media networks Dec 14, 2016

You know your property needs a presence on social media but do you know which networks are right for you? Check out our breakdown of key social media networks for the independent lodging industry to find the right channels for your property and an approximate time commitment to successfully manage those networks.

Artistic thumbs up

Do you know the four types of social media posts? Dec 12, 2016

Social media marketing is constantly changing with new networks, new users, and new best practices. But one part of social media marketing that’s often overlooked is the four types of social media and where you should be focusing your marketing efforts. By four types, we mean owned, earned, paid, and dark. Your social media posts most likely span all four of these types – some without you even knowing about it. With...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re already influencing their purchasing decisions. If you think about it, like any generation, it spans a long time so millennials includes all people born between 1981 and 2000. We know you’re not marketing to 16-year-olds but those in their 30s are probably a target demographic for your property....

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of offering an authentic local experience or “living there” for its travelers, it can be hard to feel like it’s easy to compete with the vacation rental company on this front. The funny thing is that’s where you can have a leg up on the competition; you are a local and a great resource for your guests in...

Taking a photo in Paris

Instagram tips & tricks for B&Bs Aug 29, 2016

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your guests on. Perhaps you’ve had your eye on Instagram but are unsure of how to get started. Well, we’ve compiled some of our best Instagram tips and tricks and ideas to get you off on the right foot. Do you take a lot of photos of your property on your smartphone? Do you enjoy sharing photos or...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in how often you should update certain elements on your website, that’s where we come in. Many innkeepers want to know how often they should be updating website copy, refreshing their SEO, updating images, blogging, and so on. To help them and perhaps you out, we’ve compiled a list of the most common...

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Twitter removes certain restrictions in its 140-character limit Jun 9, 2016

In the never ending quest for the title of “best social network,” Twitter is coming back strong with some updates it made to its platform. Twitter, having just celebrated 10 years, was designed to be smaller posts with links for more in-depth reading or to summarize long-form content like blogs or articles. Twitter capped its posts at 140 characters and made marketers a bit more creative in having to shorten their...

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Facebook Dynamic Ads for travel May 25, 2016

If you like spreading out your online advertising budget across a variety of channels then you’ll be excited about a recent announcement from Facebook. Facebook is testing its dynamic ads offering in the travel industry to help show more targeted ads to travelers on the mobile or app version of the network that it thinks are ready to convert. What are dynamic ads? Dynamic ads used to be ads for retailers or ecommerce...

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State of social media for the hospitality industry Feb 22, 2016

Over the past few years, social media has played a stronger role in digital marketing in every industry. In the hospitality and guest-centric industry, you cannot ignore the influential power of social media. Have we mentioned that 50% of travelers use social media for travel inspiration and that 76% share travel experiences on social networks? Surprising social media statistics Facebook 71% of adult Internet...

Best practices of social media for hospitality Feb 9, 2016

Want to know what best practices you need to be using on Facebook, Pinterest, and Instagram? In this social media webinar, we’ll cover the top three networks and tactics of social media for the hospitality industry, the differences between them, how to drive engagement, running contests, and using your analytics to refine your approach and understand your followers. Facebook Pinterest Instagram ...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like keeping track of these changes and digital marketing trends and tell you what you’ve got to do now to keep your website performing well against the competition. Content marketing: Content marketing has been a major strategy for marketers these past few years and it can even be broken down into...

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6 social media resolutions for 2016 Dec 16, 2015

Though we do love the holiday season, at RezStream, we’re always looking forward which is why we’re already marking down our 2016 resolutions where it concerns social media marketing. See what six trends we’re watching closely for our clients going into the New Year and what opportunities you may want to add to your social media efforts: Using Google+ as a local listing: The days of marketers talking about Google+...

Facebook

Verify your property on Facebook Nov 5, 2015

Have you found duplicate Facebook pages of your own property that aren’t being managed by you or your marketing agency? It can be frustrating to find these pages that have no ties to your business or the hard work that you put into your social media, but now you can verify the page you manage so that Facebook users are directed to the right page the first time. In the past month, Facebook has been rolling out verified...

Hotel guest checking out

What to do with blackmail reviews on TripAdvisor Oct 26, 2015

It’s hard to read negative reviews on sites like TripAdvisor and it’s especially hard when a guest threatens to blackmail you with a negative review if they don’t get their way. We’ve heard some horror stories in our day from clients about the demands guests make in exchange for a neutral or positive review. It’s a terrible situation but did you know that TripAdvisor has features to help mitigate these legitimate...

Google tombstone

What you need to know about the Google+ and YouTube breakup Jul 30, 2015

On Monday, Google announced big news regarding Google+ accounts: They are splitting up from YouTube. While the idea that Google+ is dying as a social media platform has been speculated for a while, this is the first time Google has really acknowledged it. Currently, using a Google+ page is a common practice to complement other social media networks and to get some SEO benefits out of the page. Marketers have studied...

Tourists taking a selfie

5 Millennial traveler myths busted Jun 17, 2015

It’s hard not to make generalizations about generations but with the Millennial Generation having the privilege of the digital era, it’s a lot easier to draw conclusions about their desires and behavior. In the travel world it’s no different as we make predictions about what they want when it comes to lodging and travel experiences. With one in four millennials planning overnight leisure trips, this is a demographic...

Social media conversation

3 ways to improve your #SocialMedia hashtags Jun 2, 2015

When we talk to clients about their hotel’s online marketing strategy and search engine optimization (SEO) tactics we often mention keywords. We all have a general idea of what keywords are and what keywords you want associated with your property. But, as soon as we talk about hashtags when it comes to a social media strategy, many clients say they’re unsure about what they are and how to use them. Hashtags can be...

Millennials traveling

5 Ways Millennials Are Using Tech for Travel Jan 27, 2015

Millennial travelers, also known as Gen Y (1980 – 1999), are on the move and have different travel behaviors than the generations before them. To secure those reservations from the Millennial traveler, we need to know how to market to Millennials. According to the 2014 Portrait of American Travelers, conducted by MMGY Global, 24 percent of Millennials are planning to take overnight leisure trips compared to 14 percent...

Jack-O-Lanterns

Holiday social media strategies Oct 6, 2014

You may just be preparing your property for ghosts, goblins, and ghouls but it’s not too early to start mapping out your social media strategy and tactics for the holiday season! Here are a few tips to jumpstart your creativity at getting your followers and property in the festive mood: Halloween: Pumpkin carvings: Have your innkeepers, front desk staff, and housekeeping staff carve pumpkins and share those photos...

Google My Business Jun 24, 2014

Google is often seen as the all-knowing deity of the online world and plays a huge role in how marketers execute online tactics. For years now, we’ve been watching how Google indexes and ranks content and make strides in keeping up. Now, it’s Google’s turn to keep up with how businesses are using social media to connect with their customers. Over the past few years, business owners and online marketers have been...

Facebook 'like' button

Facebook Pages Redesign Jun 11, 2014

One of these things is a lot like the other A major trend among social media networks lately has been the idea of copying layout and placement of information. They say immitation is the sincerest form of flattery and Facebook is extending that flattery to its business pages. Currently, personal profiles and business pages have separate layouts but over the next few weeks, Facebook will roll out page changes for all...

RezCampaigns Aug 10, 2013

Sending Tools A/B Testing: Automatic A/B testing feature makes it easy to test different subject lines, sender details and even totally different email designs. Tell us what to test, how you want us to pick the winner and we'll do the rest. Social Sharing: The social sharing feature makes it easy for your subscribers to share your campaigns on Twitter and Facebook. With a single click you can add a "Like" or...

Pinterest Launches Analytics Tool for Business Account Mar 12, 2013

Everyone’s favorite online scrapboard, Pinterest, launched a tool to satisfy every content marketer’s data dreams. In a friendly, simple dashboard, businesses can now see the success of individual pins and daily account growth. Not only will this help your Pinterest presence, it will provide ideas for which images to use on other social networks. If it’s popular on Pinterest, you’ll probably experience similar success...

TripAdvisor Tips for Success Mar 4, 2013

Have you ever searched your hotel or Inn on Google and noticed TripAdvisor leading the organic search results? As more travelers seek travel review sites as their go to source for vacation planning, your success depends on how well you use the popular sites to convert as many visitors as possible.  TripAdvisor branded sites make up the world’s largest travel community. With more than 56 million unique monthly visitors,...

Search Goes Social with Facebook Graph Search Feb 4, 2013

So, it seems like everyone online is talking about the new Facebook Graph Search lately. What in the world is Graph Search? For a business owner, marketing is tough enough, now all of a sudden this new kind of search popped up in our social networks! Don't freak out. New is good and Graph Search is very good. Why? For small business owners without big budgets, Facebook's new Graph Search could be your marketing...

Google+ Profile Images Required to Write Google+ Local Reviews Nov 13, 2012

An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s filtering criteria; Google is filtering out the non-human reviews to convey a more...

Top 4 Review Sites for Social Travelers: Part 4 Google+ Local Oct 29, 2012

One of the most recent review sites for social travelers bridges the gap between search and social, offering free advertising for businesses worldwide. Google+ Local is a busy business owner’s dream with low-maintenance, easy access and wide exposure from a simple listing. The reviews can be accessed through a number of different entry points, making it a top destination before a traveler reaches your website. Web...

The New Google+ and +1 Button and How They Impact Hotels and Resorts Aug 31, 2011

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more money and improve website rankings! Although premature to predict what long-term impact the...

Google Strikes Back Jul 26, 2011

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an epic battle to see which...

Eagerly Awaiting the Launch of Google Me Sep 27, 2010

Google is king of most things related to Internet-based services and products, but of social networking, not so much. However, in Google's attempt gain dominance in the social networking market and to rival Facebook, which has captured over 500 million users, “Google Me” is slated to be released in fall 2010.  Google Me will allow users to access information they have created on other sites like Twitter, Flickr, and so...

Google Social Networking Sites Jul 6, 2010

Google understands the power of great social networking sites like FaceBook and MySpace. In the past, Google has attempted to create its own rival social networking site with Google Profiles. Google even endevored to purchase a portion of FaceBook to no avail. Now there’s talk that a "Google Me" project (that for all we know is well underway) that might give FaceBook and MySpace a run for their money. Current Google...

Sell More to your Customers Using Twitter Mar 11, 2010

There are many facets to Internet marketing: pay per click, search engine optimization, link building, website design, coding, tracking, content analysis, content building, article marketing, and the ever-popular social media marketing. If you have the basics of Internet marketing in order, you should consider diving into the realm of social media marketing, as there is a TON of social media websites to try. We...

Social Networking Craze Aug 21, 2009

Just about everyone these days has heard about social networking sites or has accidentally stumbled upon one. What many people do not understand or grasp is just how social networking sites can help and/or actually hurt their business. Examples of Social Networking Websites Del.icio.us Digg Squidoo Facebook Twitter This list names only a few examples of the hundreds of social networking sites that are...