Social Networking Craze

Just about everyone these days has heard about social networking sites or has accidentally stumbled upon one. What many people do not understand or grasp is just how social networking sites can help and/or actually hurt their business.

Examples of Social Networking Websites

This list names only a few examples of the hundreds of social networking sites that are available. From bookmarking sites, to writing blog posts, to keeping in touch with constant updates of events, it is easy to see how businesses can get into trouble by wasting too much time managing their social networking sites. While it is a great way to stay in touch with past guests and encourage people to book again, hotels, resorts, bed and breakfasts and property managers who have not effectively executed the basics behind pay per click, website design, online video, search engine optimization and other link building opportunities can often be hurting their business success.

Do not misunderstand; using social networking to launch an effective marketing campaign can increase exposure, gain credibility and help you receive more online bookings. The key factor to remember in utilizing social networking is that you are essentially managing your business reputation online, and nothing is more important than maintaining a good reputation. What is critical to remember is that businesses must have a strategic approach to how much time will be spent on various marketing approaches.

For more information about our Internet marketing plans or social media marketing plans, please contact RezStream at sales@rezstream.com or 866.360-8210.