The Benefits of Call Tracking – Part Two: Essential Strategies For Your Bottom Line
When it comes to Internet marketing, it is important to be familiar with the various channels that result in bookings, which in turn, make you more money. For those travelers who still prefer to call and speak to a live person to book a reservation, you can now precisely track where they found you online. How many of your guests say they found you on “the Internet?” Knowing which channels actually produce reservations can help you maximize your incoming revenue.
- Know where calls come from that result in a booking: pay per click, Google, Yahoo MSN, major directories and any other online campaigns.
- Track if phone calls result in a booking.
- Hear the recorded calls again, if necessary.
- Have the ability to assign calls to a person or group.
Statistics: This web-based application is straight-forward to use, easy to track results and can help you capitalize on the information it provides. *Please note the statistics below are just examples.
Call Log: In the call log, you can listen to calls that come in, assign the call to someone, write notes about the call or track if it resulted in a sale. in the example below, it was noted that a Google organic listing resulted in a $100.00 sale..
Leads: Easily view when your top producing calls were received and from which online marketing channels they came from.
Call Summary:
Calls per Day: See which source produced the most calls and what dates were more effective.
Geography
Top Zip Codes
Export the Results: Allows you to see which channel resulted in revenue. *Names and phone numbers were taken out of the graph below.
RezStream Call Tracking services can track where online bookings as well as phone calls come from. Let us help you attain this valuable information for your marketing strategies. Contact RezStream today to find out more about this affordable, easy to use tool by calling 866.360.8210 or by email at sales@rezstream.com.