Relevance is important to your users and the search engines. Do you remember the days when you landed on a website that showed up high in the search results just to think, “this has nothing to do with what I searched for!” Google and Bing feel the same way which is why they focus on serving relevant content when a user puts in a search query.
Now, you’re probably thinking, “I thought this article was on photography…” It is! We’re leading with relevancy because it’s time to update your photos to remain relevant with the wintry season we’re in. People like lodging photography as it gives them the opportunity to see where they could be staying, now if it’s snowing in your location and you’ve got photos of people lounging by the pool in the bright summer sun, it’s not going to sell the experience very well.
Your guests expect the photography to set the right expectations for their stay. If you’ve taken the time to decorate your property for the holidays, show those online visitors what they can expect when they walk through your front door. It’s important that your photography reflects your property accurately and that includes keeping the photos current with the season. If you’ve decorated for the holidays on-site, why not decorate your homepage slideshow with images of those decorations?
The holidays also present an opportunity to promote seasonal activities and add new activity pages to your site that includes seasonal imagery. This helps your content marketing efforts by offering new and timely information to your online visitors and gives the search engine bots something new to crawl and index.
Updating the photos also benefits your overall content strategy by providing fresh content to users and the search engines. You can also use the new photography as a way to promote winter specials and packages! What better way to get your guests in a festive mood than to offer a seasonal special?
Seasonal photography can also enhance your social media presence, especially if promoting holiday or winter specials. Update your cover photos on Facebook and Twitter, showcase your holiday decorations on Instagram, and rearrange your Pinterest boards to highlight winter activities and holiday posts. Have a little fun with the holidays to encourage your guests to engage with your brand. Embassy Suites - Denver does a fantastic job of this on their Facebook page by hosting an Elf on the Shelf contest.
Want to learn more about photography from our professional? Feel free to review the slide deck and recording of our power of photography and video webinar!