We at RezStream work hard to stay at the forefront of the digital marketing space. So, our marketing team attended the Digital Summit in Denver last month to gather the latest and greatest and hear what the best minds in digital marketing had to say. These are our top takeaways we would like to share with you:
AMP-lify your site!
According to Google sources more than half of all searches and web pages are viewed on mobile devices. So, the need for a high-quality experience and faster than ever load times are necessary in today’s world.
AMP (accelerated mobile page) is one of the latest solutions that is aimed at allowing mobile website content to load nearly instantly. Recent findings show that every one-second delay in load time is an 8% increase in bounce rates. AMP provides a simpler version of a page that ensure speedy load times.
While the application is for usability and speed purposes it has the potential for other applications and in its basic form is somewhat easy to set up from a design and web development standpoint. AMP may or may not be right for your web page so be sure to ask before adding to your digital marketing strategy.
Reduce, reuse and repurpose…content
Coming up with new and creative content on a daily basis is time-consuming and sometimes challenging. We all know that producing consistent new content is key when competing in the digital space. Fortunately, good content can be repurposed into something new and different. There are two different ways in which to repurpose content; revamping and repurposing content.
Revamping content consists of using a piece of content for the same purpose while updating it so that it is still relevant to use. An example would be to update an activities page with current dates and new activities in the area.
Repurposing content is the process of changing the format of the content or the intended audience. For example, you might want to repurpose a popular blog into an email campaign.
So, sometimes it isn’t always about brand new content but rather finding what assets you already have and re-surfacing them.
Video is King
All hail the phrase, “content is King” with video emerging as the clear ruler in the content court. If you aren’t using video as part of your content strategy, then it’s time to start! Here are some stats that will make you a believer:
- 85% of the U.S. internet audience watches video online
- More than 500 million hours of videos are watched on YouTube each day
- Marketers who use video grow revenue 47% faster than non-video users
Instagram is gaining ground to be #1
Bold predictions came out of Bob Gearing (from Socialbakers) presentation at the summit stating “Instagram will be the #1 social platform” in 2019. With the recent decline in Facebook followers, this year and Instagram’s now 1 billion monthly active users mark that was hit in June 2018, this popular platform is here to stay. Evidence of this was made clear with the launch of IGTV, a standalone vertical video format that lets users record up to an hour of video. This new feature is being adopted by content marketers already but don’t worry if you aren’t aboard the train yet. There are still many ways to keep your audience engaged and growing on Instagram. Here’s how:
- Insta stories are key – over 400 million people use this feature daily. Why aren’t you using it yet?
- Have a visual strategy – draw them in and stand out amongst the crow with an eye-catching feed.
- Engagement is bread and butter of Instagram – it isn’t enough to for people to like your posts. Your business needs to be actively engaged with other accounts from the audience you want.
Post Organic Post
Gone are the days of only organic reach with Facebook. Marketers know that the News Feed is paid and organic is the upside to your social media efforts. So, if you don’t have a paid Facebook strategy it’s time you get one and start coupling your paid efforts with your organic efforts.
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