Travel

Travel

Get your free e-mail alerts on the latest hospitality news!

Email Address:

Home / Blog / Travel
AI learning robot at computer

Is AI changing the travel industry? Nov 27, 2017

Is AI changing the travel industry? Technology advancements have assisted the travel industry by making reservations, operations, and guest communication more efficient and automated. But how has some of this automation impacted the travel industry? We decided to look at how Artificial Intelligence (AI), or machine learning, has changed or will change our industry. Recommendations Most of us don’t think about how...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or read reviews, the OTAs have a pretty big hold on the market. That doesn’t mean that you just have to sit back and watch those commissions hit your credit card! By understanding those travelers and how to optimize your OTA distribution, you can drive direct bookings and strengthen relationships with...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s offerings. Many of today’s travelers want to make their travel arrangements as easily as possible and many OTAs are offering convenient services like hotel and flight bundles or hotel and car packages. Now, you probably won’t be able to offer that, but you can create one-of-a-kind experiences at...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online marketing tips. Update your website If it snows your region and you’re still showing sunny summer photos, you’re going to lose out on potential reservations. Not only do your potential guests like seeing what the property looks like now, but the search engines like websites that are updated frequently....

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the weather is dropping that doesn’t mean that reservations have to follow suit! In this webinar, we shared strategies to keep bookings up and tips for going into your next season strong. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill midweek bookings, or get some last-minute bookings instead of having empty rooms. While using OTAs can be good, it can also be costly in some cases and that’s why it’s important to have a book direct strategy in place! With a book direct strategy in place, you’re still relying on the OTAs for what...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time, it’s time to review our busy season and make adjustments for the rest of the year and prepare for next year. Here are some items for your shoulder season to ensure you finish the year strong and knock it out of the ball park during your next busy season. Analyze your data Set some benchmarks from...

Typing on a laptop

What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for inspiration, planning a trip, or reviewing your property. As they look for their accommodations, many travelers are taking note of your price. In fact, accommodation prices came in as the #3 influencer for travelers. TripAdvisor took note and at the end of May, rolled out some updates and changes to its site...

Hotel booking

The world of online travel: A statistics infographic Jul 28, 2017

With the search engines' algorithms constantly changing and travelers getting more savvy online, the world of online travel is quite complex. Get some statistics of how your website is being found, ranked, and current benchmarks for success in our infographic!

Couple shopping online

How to measure the success of your booking engine Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking engine so it’s performing as best as it can during your busy season. But, before you go making any big changes, let’s evaluate how successful your current booking engine already is so we can implement smart improvements. How can you measure the success of your booking engine? By looking at the...

Hotel booking

Leveraging your channel manager to maximize revenue Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at your property. You know your guests are using OTAs or talking to travel agents to make booking their vacation as easy as possible and so you know that you have to have a presence on these channels to get those bookings. With advancements in reservation software, you no longer have to manage those...

Shaking hands

How your independent property can work with local businesses Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing: Referrals! By working with the local businesses in your area, you could grow your customer base and strengthen your community. Take a look at the infographic below for ideas on how to develp strategic and successful partnerships with local businesses.

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA commissions down or perhaps you haven’t even worked with OTAs because you already keep your rates low and don’t want to miss any revenue. While those hesitations are valid concerns they may not be enough to disregard partnering with an OTA.

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your guests to purchase one for a friend or family member. We’ve outlined some interesting statistics and benefits on gift certificates as well as some ideas on how you can sell and promote yours this holiday season. 

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets? Instead of being stuck in your set pricing levels where you could be losing out on additional revenue, try these pricing strategies to maximize your revenue per room and remain competitive in your market. Competitor rate pricing or demand pricing You know those magical numbers, the lowest price...

Millennials traveling

Tapping into influencers and marketing to millennial travelers Oct 3, 2016

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re already influencing their purchasing decisions. If you think about it, like any generation, it spans a long time so millennials includes all people born between 1981 and 2000. We know you’re not marketing to 16-year-olds but those in their 30s are probably a target demographic for your property....

How to compete with Airbnb Sep 7, 2016

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of offering an authentic local experience or “living there” for its travelers, it can be hard to feel like it’s easy to compete with the vacation rental company on this front. The funny thing is that’s where you can have a leg up on the competition; you are a local and a great resource for your guests in...

Google Destinations: Personalized mobile travel planner May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time to plan that next vacation and it seems Google wants in on the action. Google rolled out a new mobile search tool to help travelers plan vacations where they’re already doing the majority of the work. According to Google data, “we saw a whopping 50 percent increase in travel-related questions on...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like keeping track of these changes and digital marketing trends and tell you what you’ve got to do now to keep your website performing well against the competition. Content marketing: Content marketing has been a major strategy for marketers these past few years and it can even be broken down into...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking: What’s the difference? Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also manage a Cost Per Click (CPC) bidding tool on the site to encourage reservations? TripConnect is a TripAdvisor program, through its business listing feature, that allows you to direct guests to your online booking engine to make a reservation with you, while you pay TripAdvisor for the click to your...

Online travel booking

Expedia enters vacation rental arena with acquisition of HomeAway Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia common stock. HomeAway is also responsible for VRBO.com, VacationRentals.com, and BedandBreakfast.com. But some in the travel industry are wondering if Priceline is going to make a counter-offer before the transaction is closed. The acquisition puts Priceline at a disadvantage in the vacation rental...

RezStream on “Hotel Impossible” Sep 2, 2015

We wanted to join Anthony and get our kicks on Route 66 and greatly appreciate the chance to help out two of the three properties on this episode of “Hotel Impossible!” See what solutions we implemented for the Canyon Motel & RV Park and what we offered the Red Garter Inn.  

  We love partnering with any independent lodging business to find a hotel solution that works for them, let us know if there’s anything we...

How to respond to online reviews: Infographic Aug 31, 2015

An important skill in the hospitality industry is reputation management and we’ve all seen the reputation management rock stars’ responses and then we’ve seen the horror stories and are often left wondering why these people are still in this industry. Did you know that travelers are 3.9 times more likely to choose a hotel with better reviews and ratings even if the prices are the same and that 76% of guests are willing...

Tourists taking a selfie

5 Millennial traveler myths busted Jun 17, 2015

It’s hard not to make generalizations about generations but with the Millennial Generation having the privilege of the digital era, it’s a lot easier to draw conclusions about their desires and behavior. In the travel world it’s no different as we make predictions about what they want when it comes to lodging and travel experiences. With one in four millennials planning overnight leisure trips, this is a demographic...

Millennials traveling

5 Ways Millennials Are Using Tech for Travel Jan 27, 2015

Millennial travelers, also known as Gen Y (1980 – 1999), are on the move and have different travel behaviors than the generations before them. To secure those reservations from the Millennial traveler, we need to know how to market to Millennials. According to the 2014 Portrait of American Travelers, conducted by MMGY Global, 24 percent of Millennials are planning to take overnight leisure trips compared to 14 percent...

Online shopping

Amazon reported to make move into travel industry Jan 21, 2015

There’s already a variety of travel booking sites that consumers use to compare and make hotel reservations, but there could be another big player in the lineup. Skift released the initial report on Amazon Travel, a service that’s reported to have a soft launch in Los Angeles, New York City, and Seattle. According to hotels that have been approached by Amazon, they were selected based on TripAdvisor information and...

Booking a hotel on a mobile device

Holiday Booking Trends Nov 11, 2014

Many people are getting ready to hit the road and check into their hotel for the holidays. But, did you know that many travelers are waiting for last-minute deals? According to Hotels.com data, approximately one in four travelers are booking hotels via a mobile device, and nearly 70% of those bookings are made for same or next-day check-in. Consumers are advised to book airfare early but hold out for hotel deals. If...

Hospitality Marketing Trends for 2013: Transparency Jan 8, 2013

As a new year transforms with technology and social consumer trends, marketing strategies are taking a turn for the creative. This year is the dawn of earned media and inbound marketing, with a cloud of transparency hovering over businesses across the globe. A new marketing strategy with a consumer-centric focus is a must for any business struggling online. Why? This is the age of the constantly-connected, social...

Google+ Profile Images Required to Write Google+ Local Reviews Nov 13, 2012

An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s filtering criteria; Google is filtering out the non-human reviews to convey a more...

Top 4 Review Sites for Social Travelers: Part 4 Google+ Local Oct 29, 2012

One of the most recent review sites for social travelers bridges the gap between search and social, offering free advertising for businesses worldwide. Google+ Local is a busy business owner’s dream with low-maintenance, easy access and wide exposure from a simple listing. The reviews can be accessed through a number of different entry points, making it a top destination before a traveler reaches your website. Web...

Help! What in the World is Yelp? Oct 16, 2012

Yelp is a one-stop shop for quality customer reviews about every type of business. The website strives to “connect people with great businesses based on customer reviews.” With more than 78 million unique visitors per month, the website caters to desktop, local and mobile consumers worldwide. More than 12 million users sign into their Yelp account through the Facebook application and more than 5 million users are on...

Top 4 Review Sites for Social Travelers: Part 2 Oct 9, 2012

The game of checking in has never been more fun. Foursquare is a free app that helps you and your friends make the most of where you are. The application allows users to save and share places they visit. There are more than 20 million monthly visitors worldwide with more than 2.5 billion check-ins posted. The mobile interface encourages users to check-in and post a quick review of the establishment during the visit....

Top 4 Review Sites for Social Travelers: Part 1 Sep 29, 2012

As travel applications integrate their way into social networks, destinations and attractions are able to reap the benefit of social sharing without spending a dime. Applications like Google+ Local, TripAdvisor, Foursquare and Yelp take advantage of location-based check-ins and reviews, influencing consumers to share their experiences everywhere they go. We live in a world of mobile sharing, and these top 4 travel...

Maui Accommodations Dec 20, 2011

Maui, “The Valley Isle", is widely considered the most diverse of the Hawaiian Islands, combining world-class resorts with unrivalled scenic beauty. West Maui, featuring Lahaina, Kaanapali, and Kapalua, is one of two primary resort areas on the island. The other is South Maui, made up of Kihei, Wailea, and Makena. The secluded eastern shore is known for the tiny town of Hana, where you can witness the unspoiled beauty...

Discover the Timeless Charm of Castine, Maine Nov 19, 2010

Many of us have probably never heard of Castine, Maine. It is close to Penobscot Bay, Acadia National Park, and Bar Harbor. Those areas are more recognizable, but if you want to stay off the beaten path and explore the treasures of mid-coast Maine, look no further than the town of Castine. Overlooking Penobscot Bay, this storybook village in one of the most authentic looking New England fishing villages you will ever...

Fabulous Winter Season Specials in Estes Park, Colorado Nov 18, 2010

Estes Park, Colorado is most well known for its spectacular Rocky Mountain National Park. Thousands upon thousands of visitors descend upon the park each summer, and with those arrivals, crowds and traffic arrive as well. After Labor Day comes and goes, it’s another story. The throngs of people disappear and lodging specials become too good to pass up. There are a variety of Estes Park lodging styles available during...

Telluride, Colorado: Spectacular Skiing and More! Nov 17, 2010

The charming town of Telluride, primarily recognized for its world-class skiing, is located in the heart of the San Juan Mountains in southwestern Colorado. But it’s not only skiing that makes this Colorado ski resort so popular. The San Miguel River floats by for gold medal fishing enthusiasts. Hiking and mountain biking trails of all skill levels beckon outdoor adventurers. And for the faint of heart, shopping in...

Historic Cape May Offers Year-Round Vacation Fun Nov 16, 2010

Historically speaking, Cape May, New Jersey has the distinction of being the nation’s first seaside resort. This east coast destination is the perfect year-round retreat for antique shopping, gourmet dining, architectural touring and seasonal Cape May events. The famous beaches invite strolling, swimming, and watching panoramic sunsets. Savvy visitors to the area can elect to stay at a Cape May bed and breakfast to...

Unspoiled, Unplugged, and Unforgettable in Kauai! Nov 15, 2010

Emerald-flocked mountains that showcase a variety of waterfalls surround the North Shore area of Kauai and Lumahai Beach.  Lucky vacationers to this area will stroll on stretches of glistening white sand and frolic in aquamarine seas.  A variety of Kauai vacation rentals provide lodging choices that range from premium condominiums 10 feet from the beach to more affordable ocean-view and garden-view units.  Kauai’s...

Luxury Awaits at a Colorado Ghost Town Oct 1, 2010

If your travel plans happen to include southwestern Colorado near Telluride, you may want to alter your itinerary just a bit.  The town of Dunton Hot Springs, located at 8,600 feet in the San Juan Mountains, has become a “romantic” ghost town set in an extraordinary alpine valley.  This impeccably restored town encompasses twelve hand-hewn structures originally built by gold miners in the 1800s, and now serves as a...

Diverse Tourist Activities are Plentiful in Waikiki Sep 30, 2010

When visiting Waikiki, on the beautiful Hawaiian island of Oahu, a tourist has a wealth of interesting options to explore and enjoy.  If one is curious about the culture and history of Hawaii, the Bishop Museum is the place to see.  Not only does this multi-building museum have the world's greatest collection of natural and cultural artifacts from Hawaii and the Pacific, but recently it has added a terrific new...

Special Occasions are Custom Made in Napa, California Aug 31, 2010

Special occasions can become truly special in wine country thanks to the wealth of information provided by Napa Valley tourism.  Your experience to this extraordinary part of California can be enhanced as you see fit, whether you are in search of a romantic interlude or perhaps just a well-needed, rejuvenating escape.  Beyond Napa’s world famous wineries, visitors to the area can enjoy walking the historic downtown,...

Napa Valley Offers More Than Just Wine Aug 16, 2010

When you hear someone talking about Napa Valley, you logically assume the discussion is about the award-wining wines of the area.  What most people don’t realize is that besides visiting the various vineyards and tasting rooms, Napa Valley has a host of other activities that a visitor staying at a Napa Valley hotel can enjoy.  Napa hot air ballooning is gaining in popularity with trips departing early each morning...

Four Seasons of Fun in Steamboat Springs, Colorado Aug 11, 2010

Steamboat Springs, Colorado, affectionately known as Ski Town USA due to its world class skiing, was originally frequented by tourists during the summer months in the early 1900’s as a resort famous for its natural hot springs, fishing possibilities on the Yampa River, and abundant hunting in the surrounding national forests and wilderness areas.  Today, summer activities also include three championship golf courses,...

Past Travel Trends Help Marketing Strategies Jul 26, 2010

Utilizing past travel data allows a property owner to study trends in the hospitality world. This timely information permits us to understand which groups of people are traveling and why.  Analyzing these facts can help you capture more of the active travelers by making adjustments to your marketing strategies. TOP INTERNATIONAL TRAVEL MARKETS IN 2008

    Canada 18.9 million Mexico 13.7 million UK 4.5 million Japan...

Estes Park Condo Rentals - Incredible! Jan 19, 2010

The Black Canyon Inn is a stunning lodging property located in Estes Park, Colorado. The inn offers one to three bedroom condo rentals as well as a rustic cabin that was built in 1927. This unique lodging option for two is a cozy 650 square feet and outfitted with a King size bed made from beautiful, fallen Aspen logs directly from the property. The cabin has a gas fireplace, cable television, a jetted tub and a...

Vail Colorado Vacation - Rentals and Activities Dec 14, 2009

There is absolutely no place more beautiful than Vail, Colorado in the fall. The Aspen trees are awe-inspiring, they take your breath away and stop you in your tracks. Vail is a place of fun during all seasons. No one can ignore the incredible ski slopes, world famous fly-fishing or challenging golf courses. Here are some of the places we recommend for your next Vail vacation. Lodging:
5-Star Vail Home Rentals:...

Maui Vacation - Maui Hawaii Hotels Nov 12, 2009

Aside from spectacular beaches and the lush landscape, Maui has it all for both cultural and adventure travelers. On the cultural side of things, there is great food ranging from the traditional lu’au with its associated entertainment to local seafood to ethnic mom and pop restaurants.  Wonderful art galleries specializing in Hawaiian folk art, glass blowing and fine art are located along the towns in West and South...

Mississippi Gulf Coast Resort Rentals - Biloxi, Mississippi Oct 8, 2009

Biloxi, Mississippi, also known as “Buck City” or “Dollar Bill-oxi,” offers the entertainment and excitement of Las Vegas along with the indulgent luxuries of a beach getaway. Located in southern Mississippi just off the Gulf of Mexico,  creating a 26 mile stretch of soft white sandy beaches. A chain of islands that branches off the coast creates a barrier from strong waves, making the waters calm and welcoming for...

Winter Park, Colorado - Mountain Lodging Sep 29, 2009

Winter Park, Colorado offers the perfect mountain getaway. Tucked away in the high-alpine forest and surrounded by mountains, this vacation destination is sure to take your breath away. Contrary to what the name implies, Winter Park Resort is open year round, offering outstanding mountain biking terrain in the summer and unforgettable skiing and snowboarding in the winter.  There’s also awesome hiking, river rafting,...

Willamette Valley in Oregon Sep 25, 2009

The Willamette Valley in Oregon may very well be host to the nation’s best wineries, according to many respected wine connoisseurs. The valley is a sweeping beautiful landscape that now boasts itself as the leading wine region in Oregon. The Willamette Valley claims two-thirds of the state’s wineries and vineyards with more than 200 wineries. For those red wine lovers out there, it is widely considered the premier...

Mexican Riviera Vacation Sep 22, 2009

Explore an “off the beaten path” part of Mexico by visiting Manzanillo, famous for its beautiful, secluded beaches and laid-back, welcoming hospitality. Manzanillo Bay is not a central tourist destination and benefits from the lack of swarming crowds, often associated with more popular Mexican destinations. This intimate bay is conveniently located on the western coast of Mexico just south of Puerto Vallarta. Known...

Snowmobiling in Colorado Sep 18, 2009

Are you mad for snowmobiling? Are you looking to get away from the crowds and find a perfect, new spot to explore? Colorado’s western slope might just be the best kept secret in the West—well at least for us snowmobilers. It’s steep and deep, there’s high elevation fresh snow, unbelievable scenery, temperatures above 10 degrees on the mountain most of the time—and the best part—very little competition for untracked...

Cape May Vacations Sep 17, 2009

Cape May, New Jersey is a picturesque town scattered with striking Victorian seaside homes. The beaches are absolutely stunning and many wonderful restaurants tempt visitors. It is one of the top spots in the country for bird watching and local vineyards must not be missed. Recommended Restaurants Geckos in Carpenter Square Mall offers great Mexican cuisine at an affordable price. The Blue Pig Tavern in Congress...

Colorado Vacations: Estes Park Cabins Sep 15, 2009

Colorado is a spectacular vacation destination anytime of the year. Whether visiting in spring, summer, winter or fall, there are many outdoor activities to enjoy in the beautiful Centennial state. The Rocky Mountains are a sweet spot for skiing, snowboarding, fly-fishing, hiking, horseback riding, hunting and much more. But the mountain areas in this state aren’t the only sights to see.  Denver as a destination itself...

Caribbean Vacations Sep 9, 2009

There is nothing more relaxing than an ultra-luxurious island vacation in the Caribbean and visiting the Cayman Islands is a worthwhile treat for anyone. Offering some of the best scuba diving and snorkeling around the globe, Cayman Island’s world famous seven-mile beach is renowned for its beauty.  It has recently received the honor of “The Caribbean’s Best Beach” from Caribbean Travel and Life Magazine. The...