Have you ever searched your hotel or Inn on Google and noticed TripAdvisor leading the organic search results? As more travelers seek travel review sites as their go to source for vacation planning, your success depends on how well you use the popular sites to convert as many visitors as possible. TripAdvisor branded sites make up the world’s largest travel community. With more than 56 million unique monthly visitors, and over 75 million reviews. With the following TripAdvisor best practices, you can hit the ground running and work your way to the top of the listing for your location. You deserve it. So let’s get started.
It’s quick and easy, and did we mention FREE? By claiming your free listing, you have access to your business profile, ability to upload photos of your property and the opportunity to influence customers to contact you directly after seeing positive reviews. With the free TripAdvisor listing, you can post the link to your website, your phone number and any specials you’re offering. Simply visit TripAdvisor.com and search for your property. Click to claim your business if a profile is already created, or visit the following link to set up a new listing: http://www.tripadvisor.com/GetListedAccommodation
Tip #2: Make Sure Your Contact Details are up to Date, Including a Link to Your Website
You can achieve this by editing your business details. Make sure the profile receives notifications to a frequently checked email address.
Tip #3: Respond to Every TripAdvisor Review
Negative or positive, reviews are good. Something is making these travelers talk about your business, so make sure your business has a voice to respond. Thank people for positive reviews and offer a solution to all the negative ones. Set aside 30 minutes a week to respond to reviews.
Tip #4: Post Promotions and Specials on your TripAdvisor Business Page
This one is self-explanatory, but make sure you tell the traveler how to obtain the promotion so they aren’t headed on a wild goose chase to take advantage of it. The easier it is to find, the easier it is to share. Think about it that way. People get excited about promotions and it takes less than 10 minutes to post it to your TripAdvisor profile.
Tip#5: Understand the Social Impact of TripAdvisor
Not only does a strong TripAdvisor profile help your Search Engine Optimization efforts, it’s an avenue to influence social sharing and connect your happy customers. With the popular TridAdvisor Facebook application, social sharing is integrated into every consumer account and enabled or disabled according to user preference. This feature allows recommendations from friends to show on the user’s homepage and throughout the search/planning process. More than 33 million Facebook users share travel experiences using the social application, making TripAdvisor the most widely used travel application on Facebook.