TripConnect is a recently introduced program by TripAdvisor. It is a powerful new way for independent properties to drive direct bookings from the world’s largest travel website directly to your property’s website booking engine. TripConnect allows independent hoteliers’ bid to appear in TripAdvisor’s hotel price comparison search on a cost-per-click (CPC) model. This offering will help promote more direct bookings and help drive down the cost of pricey third-party bookings from online travel agents (OTAs).
TripConnect allows you to show your rates and availability via your online booking engine, on your TripAdvisor business-listing page and in area search results that feature your property. Your website’s booking engine will appear alongside links from online travel agents, which can increase the opportunity for direct bookings.
What are the biggest advantages of TripConnect?
Maximize bookings: TripConnect sends travelers, who are ready to book directly from TripAdvisor, to your website’s booking page.
Increase revenue: By sending travelers directly to your website’s booking engine, it’s easier to upsell guests to higher-priced rooms.
Reduce costs: By generating more direct bookings, you’ll spend less money in commission fees from OTAs.
RezStream has been certified as an official TripConnect Premier Partner. This ensures all RezStream Booking Engine clients can begin taking advantage of the TripConnect program to help maximize direct bookings. TripAdvisor reports 260 million unique visitors view their website on a monthly basis. TripConnect is a great way to take advantage of that volume by increasing your online visibility and drive direct bookings!
What is required by your property to take advantage of TripConnect?
1. Have an active TripAdvisor Business Listing subscription.
2. Work with a certified Internet booking engine. (RezStream’s Booking Engine!)
3. Be a registered and verified owner on TripAdvisor.
4. Get started with TripConnect!
To learn more about the TripConnect program, please visit TripAdvisor’s FAQs page.
About the author: Josh Wise is the VP of Business Development at RezStream. He works closely with customers, helping them enhance their business through new products and services.