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How to identify if your PMS Needs an Upgrade Jul 24, 2018

Upgrading your PMS sounds good but sometimes that change can end up costing money and even some additional transition time. Knowing when you need an upgrade is important, so you know you are making the right investment. To help in that move, read here for ways to identify if your PMS needs an upgrade.   1. Don’t find yourself more confused by the data than aware. If you don’t understand what data is being provided to...

Image of a website homepage on a laptop

Why You Still Should Optimize Your Website’s Homepage Jul 23, 2018

As a property owner, you might consider your homepage to be the most important page on your website, but you would be wrong. With thoughts like, “the homepage creates the first impression” or “the homepage gets the most views, so it’s the most important page on my website” are all thoughts that need to be debunked.   While the homepage on your site might be the most viewed, don’t automatically assume it is the most...

Image of stack of blocks with words on them

Is Your Property Website ADA Compliant? Jul 21, 2018

Roughly 15% of Americans have disabilities, spending $17.3 million annually on travel, it is a part of the population that can’t be ignored when it comes to being ADA compliant. It is required by law for your property to be ADA compliant and soon it will be required to make your website ADA compliant as well. With many lawsuits hitting a few major corporations recently, it has become an obvious change that most expect...

Image of a collage of passport stamps

Creating Destination Content | A How-to Guide Jul 19, 2018

Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special travel experience is increasing. By creating destination content, you will be able to entice guests in a different way and give them another reason to stay at your property. Take your tourism marketing strategy to the next level and beat the competition by following these...

Webinar Recap: Solutions to Enhance Your Guests’ Buying Journey Jul 16, 2018

As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent lodging businesses to guide their guests from the beginning to the end and everything in between. Check out the highlights from our latest webinar for “Solutions to Enhance Your Guests’ Buying Journey. In it, we discuss how you can use our tools to enhance your guests’ buying...

2018 SEO tactics

Is your SEO ready for the new year? Dec 27, 2017

It’s that time of year that we decide what we want to improve or work on in 2018 and an area you should be focusing on in 2018 is your business’ website and its Search Engine Optimization (SEO). As 2018 approaches, a good way to start is with a SWOT analysis where you identify your Strengths, Weaknesses, Opportunities, and Threats in a grid: Your strengths and weaknesses are generally internal items and things you...

SEO and first result ranking

Ranking on page one in 2018 Dec 20, 2017

We’re all excited for the new opportunities 2018 is going to bring but when it comes to SEO and your website are there any major changes you’ll need to be prepared for in 2018? The fundamental elements of SEO will stay the same in that you’ll need to put in consistent effort into your website and SEO tactics to ensure your site is being crawled and indexed on a regular basis for the right keyword terms. Some basics...

SEO analysis graphic

How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you can emulate those successes or even go above and beyond with your own strategies. Whether it’s copy on their website or their rates and packages, understanding what your competition brings to the table can help you identify improvements in your own business. In this blog, we’ll outline six ways you...

Webinar recap image

Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the highlights from our recent webinar, “Updating your website? What to be mindful of before starting,” to make sure you go into that purchase knowledgeable about what you want and what you need to be successful. Watch the webinar below, or jump down to the highlights and key takeaways for a high level...

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can get in touch with you whenever they need to and however they prefer. But in our world of having information at our fingertips, many travelers want answers or information immediately and sometimes you’re not there to answer their queries. That’s where a chatbot on your website comes in. We’d bet...

HTML code on a website

Why your next website needs structured data Oct 13, 2017

When it comes to SEO and your website, it sometimes seems like marketers and web developers are speaking another language; and in a sense they are. A lot of website development and optimization efforts are technical and require know-how and that’s especially true with structured data. Though it’s been around and supported since 2011at Schema.org, many sites are missing out on this optimization opportunity because they...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the travel industry! If you’ve got that little box on your site, you can be sure that your potential guests will try to find an applicable code to put in there. Promo codes not only help you fill need periods but also strengthen your relationship with your guests by: Making them happy (A.C. Nielson...

Making a checklist

Your shoulder season checklist Sep 22, 2017

Now that summer vacations are winding down and we’re getting ready to welcome the cozy fall season and some quiet time, it’s time to review our busy season and make adjustments for the rest of the year and prepare for next year. Here are some items for your shoulder season to ensure you finish the year strong and knock it out of the ball park during your next busy season. Analyze your data Set some benchmarks from...

HTTPS secure

Google’s warning to all webmasters Sep 20, 2017

It’s no surprise that Google and anyone who uses the Internet prefers using a secure site versus an unsecured site, especially when it comes to making a purchase. But now, it seems Google will be marking sites as not secure if you only have an HTTP! A few years ago, it wasn’t uncommon to have an HTTP site and then an HTTPS for your online booking engine as it securely processed credit card information. These days...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve got a limited budget and laser-focused goals, it might be better to focus on one specific type of website optimization. The big two are site optimization and traffic optimization. With site optimization, you’re focusing on improving your online conversions and with traffic optimization you’re...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re seeing huge drops in your ranking, one of the reasons below could be the culprit. Review some of the most common things that affect your ranking and how to fix them!

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to increase that revenue even a bit more then these tactics might be worthwhile to test at your property. Perhaps you grow this revenue through ancillary revenue, revenue generated by other services and offerings outside of your rooms, or by investing in new common areas, target markets, or...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40, before making a booking. Why? Because they want to find the best rate, see photos, and read reviews before making their purchase decision. In an ideal world, they would just make a booking directly through your site as you follow rate parity rules and have the same rate across all sites, but not...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology and tools. Learn more about website best practices, conversions, and engagement strategies in this recent webinar. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation. Quick highlights Key visitor metrics: Number of...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically improve the performance of the mobile web… and webpages with rich content to load instantaneously.” It does this through HTML code to build light-weight webpages for a better experience across all devices – but mostly mobile. AMP can be a great thing and a great way to ensure your content is...

Website ranking

How does Google measure the authority of your website? Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately it’s not that simple. Google uses ranking signals, think more A – Z, to determine authority on a page-by-page basis. Authority is important for your website’s content as it’s a major factor of how well your website and its pages rank in the search engines. Google, Bing, and Yahoo!, and whoever...

Analytics on a tablet

6 marketing tools that provide more insight and interaction with your guests Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and online presence, but when it comes to figuring out which ones are actually valuable it can easily become overwhelming. If you’re looking for tools that give insight to your guests’ behavior and encourages more interaction with your property, then you might want to add the six marketing tools listed...

Web design

Webinar recap: 5 tell-tale signs on why you need a new website Jun 8, 2017

Have you been thinking about a new website to keep up with today’s technology standards and to meet your guests’ needs? Find out if it’s time to invest in a new site with these five tell-tale signs and get tips on how to keep your site from growing old. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the presentation. Quick highlights If it’s been more than...

Digital marketing

A first quarter review of the 2017 lodging marketing trends May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and we wanted to do a little check-in to see if the trend flopped or if we should ask them the winning lottery numbers.

Man checking into a hotel

Turning your OTA guests into loyal customers in 7 easy steps May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also an expensive way to reach new travelers. Other hoteliers and innkeepers launched campaigns aimed at the OTA bookers to encourage direct reservations and keep commission costs down. If you’ve faced the same challenge lately and want some ideas for turning your OTA guests into loyal customers, check...

Don’t ignore those ICANN emails you’ve been getting Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If you’ve been getting emails from the Internet Corporation for Assigned Names and Numbers (ICANN) you should know they are legitimate and if you ignore them, your site could be taken down! What are these emails about? These emails are sent because you’re the owner of your site and ICANN is verifying...

Web design elements

Website redesign checklist Apr 26, 2017

Thinking of freshening up your website for your busy season? You may want to use this website redesign checklist as you go through the process to ensure your new site is functioning properly and designed with today’s best practices in mind. Here are the top nine things you should check-off as you redesign your website: 1. Set a goal Identify why you’re redesigning your website and what you hope to get out of it. Is...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you have a search engine-friendly website. Of course your website should be designed with your human visitors in mind but to get them there you’ll need to focus on a few technical aspects of your website to get it to rank well in the search engines so they can even find it! Here are some important...

10 critical elements your website’s homepage must have Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality industry. 

Couple shopping online

How to measure the success of your booking engine Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking engine so it’s performing as best as it can during your busy season. But, before you go making any big changes, let’s evaluate how successful your current booking engine already is so we can implement smart improvements. How can you measure the success of your booking engine? By looking at the...

SSL graphic

SSL Certificate Cheat Sheet Feb 27, 2017

Thinking of upgrading your website's security with an SSL Certificate? Learn more about SSL to get the right type of security for your website by reviewing our infographic!

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing and how visitors are navigating through it – but what if you want to analyze the technical aspects of your website? That’s where Google Webmaster Tools (GWT) comes into play! GWT offers insights and tools about your page errors, meta data, what keywords Google pairs with your site, and more. Being...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but it can be a bit harder to know if that’s the right choice when your property is part of a larger brand. Does it make sense to have your own website for your specific location or does it hurt the brand as a whole on an SEO level? For example, is it better to be brand.com/individual-property or...

Infographic: Internet marketing terms everyone should know Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's no shortage of terms when it comes to your Internet marketing. We outlined some of the most popular Internet marketing terms everyone should know so you can better understand your property's online marketing performance and stay on the same page with your digital marketing team when it comes to...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the top five tactics that you should focus on when it comes to your online marketing strategy.

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies into your SEO marketing plan to improve your website's ranking and authority.

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your organic listing and ranking in the search engines. In fact, more than 50% of your website traffic should be organic traffic, meaning they found you through search and not clicking an ad or from your TripAdvisor listing. Right now is a great time for independent hoteliers to execute tactical work to...

mobile-friendly search

Google penalizing mobile sites with intrusive pop-ups Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites it links the users to; so, it should come as no surprise that the user experience is at the core of its latest penalty. Starting January 10, mobile sites with intrusive pop-ups or interstitials will be penalized in their ranking. Why the penalty? According to Google, “pages that show intrusive...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure your website is ready to go live and engage website visitors!

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how to use these tools to turn lookers into bookers and keeping website visitors engaged with your brand through our easy to read infographic.

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and most of these pages will have a call to action (CTA). A CTA is essentially instructions for what your website visitor should do next: Book now! Request an RFP! Explore packages! View special offers!

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users as trends the past few years have indicated a strong growth in mobile browsing. Google has shared that 50% of website traffic comes from smartphones and tablets, even sites like TripAdvisor see more than half of their users visiting through mobile devices, and Google also found that in the last...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements but essentially is focused on your online visitors and making your site as user-friendly and easy to navigate as possible. Today’s consumers won’t spend more than a minute on your site if it’s slow, hard to navigate, or has design flaws such as pixelated photos, automatic music or videos, or a...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the foundational elements of SEO? Check out our foundations of SEO infographic to test your knowledge on this marketing tactic. 

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like everyone else’s? You have a lot of options when it comes to your website and one of the more important ones you’ll make is about its design: Template or custom. We’re not going to sugarcoat it; custom websites can be more expensive but like everything else you buy for your property it should be seen as...

Shopping carts

Buyer psychology infographic: How to influence consumers Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming package ideas for 2017, it's also a good time to invest in your property's website or make some tweaks to it to perform even better than last year. If you're not ready for a redesign or new platform, perhaps using a few of these buyer psychology findings can help your conversion rate in the new year....

Mobile search

Google: Separate mobile index initiative for mobile-first world Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for mobile search results. According to Search Engine Watch, Google’s Webmaster Trends Analyst, Gary Illyes, said that the search engine will be releasing a separate mobile index for searchers on mobile devices. The current index keeps a list of websites it’s crawled and some basic information pulled...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in how often you should update certain elements on your website, that’s where we come in. Many innkeepers want to know how often they should be updating website copy, refreshing their SEO, updating images, blogging, and so on. To help them and perhaps you out, we’ve compiled a list of the most common...

Logo design

Agency vs. freelancer: Who’s in at your inn? Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and finding the right fit for your website maintenance, graphic design, SEO work, or email campaigns. Many innkeepers will rely on freelancers while others depend on agencies to keep operations running smooth with your online marketing. Neither choice is inherently better as it truly depends on what your...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but you’ve got to be careful when adding images to your website and ensuring they’re optimized and not accountable for slowing down your website’s loading speed. It’s also important to have images optimized with a responsive layout so your images look just as good for your mobile users! When a potential...

Secure website graphic

TripAdvisor’s switch to HTTPS could be impacting your Google Analytics tracking Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected how you can track traffic coming to your site from your TripAdvisor Business Listing. Before the switch, a potential guest would click on your hotel website link and be directed to your website and when looking at Google Analytics, you could see that that visitor came directly from TripAdvisor and...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release an update to the mobile-friendly algorithm! The original mobile-friendliness factor rolled out on April 21, 2015 and affected websites’ rankings if it didn’t have a mobile site or a responsive design, or if that particular page wasn’t included in a separate mobile site. Sites were affected, 50% of...

Mobile-friendly and responsive design

Impacts to your mobile presence post-Mobilegeddon Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s Mobilegeddon. Marketers everywhere ensured their websites would meet the mobile-friendly requirement of Google, whether implementing a separate mobile site or converting to a responsive design (which Google recommended). We wanted to look at what’s happened since April 2015 in terms of mobile-friendliness across...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests find you online. But often, guests will find you through online directories, such as bedandbreakfast.com or TripAdvisor It’s important to use listings (especially if they’re free) to help increase your property’s online presence and your credibility. Google pulls information from these listing sites...

tCMS Responsive Design

7 website usability elements your website needs Sep 23, 2015

Did you know that online shoppers expect webpages to load in under two seconds and that at three seconds they may abandon the site and a possible reservation? These days, online shoppers expect a lot out of your website and want it to work the way they expect it to. Meaning you have to design your site both in a way that works well for online visitors and one that properly shares the experience of staying at your...

Landing page graphic

Improve conversions and experience with dynamic content Aug 19, 2015

We know content is king. You know content is king. But not all content is created equal. Keeping with the royal theme, if static content is queen, what is the king? Meet dynamic content. Dynamic content is smart and offers a personalized website experience. Dynamic content is website or email content that changes based on the viewer and certain information we have about that viewer. Most often we see this on retail...

TCMS

Revolutionize your hotel’s website with TCMS enhancements Jul 14, 2015

One of our more popular website solutions for innkeepers and hoteliers that don’t have time to learn basic code or Search Engine Optimization (SEO) skills to manage their website is our TCMS (Turn-key Content Management System). The TCMS is user-friendly and easy to navigate, meaning you don’t have to waste unnecessary time updating your website’s text or images, or editing a special offer. Now, we’re pretty excited...

Website Usability in a Short Attention Span World

Attention worthy educational sessions at Northern CHLA Jun 1, 2015

We had a wonderful time in California attending the Northern California Hotel and Lodging Association Conference! It was great to catch up with our California clients and see what trends our peers are watching. We also loved the chance to share our own educational session on Website Usability in a Short Attention Span World. Presented by Lyles, the session covered everything from design to user experience and the...

RezStream tCMS product

Upgrades to enhance RezStream tCMS May 4, 2015

RezStream’s Turn-key Content Management System (tCMS) websites are receiving some exciting new updates this July! In this two-part blog series learn about the tCMS, get a few sneak peeks of the upgrades, and see if the upgraded website solution is a good fit for your property. The upgrades will only enhance the original idea behind the product: A user-friendly and conversion-focused design that meets your guests’...

Responsive Website Design

Website Judgment Day: Mobilegeddon to arrive April 21 Mar 13, 2015

Webmasters are preparing for “Mobilegeddon” as Google updates its search algorithm and sets a deadline of April 21 to have a mobile-friendly website or see a drop in ranking within the search results. Google announced that mobile is going to become a factor of where a site ranks as well as implementing a “mobile-friendly” description tag next to the link. This tag shows users which sites will play nice with their...

Responsive design

Is your website responsive to the needs of your visitors? Sep 24, 2014

For the past few years, we’ve implemented a separate mobile website for clients as it was the best solution to reach mobile and tablet users, but now we’re seeing a major shift to Responsive Website Design (RWD). RWD allows you to have one website, with no mobile redirects, where the site is constructed so that all of the content and images rearranges and resizes itself dependent on the device the online visitor is...

RezStream’s Hospitality Website Template Solution Nov 13, 2013

For over ten years, RezStream has been in the business of providing hospitality solutions for independent properties. Through our suite of products, we have helped thousands of customers with front desk reservation software, an online reservation booking engine, custom website designs and Internet marketing services. In this third blog in our website series, RezStream is excited to announce a completely revolutionary...

Webmaster

Why Your Business Needs a CMS Website Oct 21, 2013

It wasn’t long ago that a webmaster was required to make edits to your website. Today, there are a myriad of choices available for hospitality properties. If you are thinking of a new website or a website redesign, a content management system or “CMS” website could be the best thing that’s ever happened to your business. This second blog in the RezStream website series will discuss the overall advantages of having a...

Elements of Highly Converting Websites Oct 7, 2013

Hospitality Website Design Secrets Your hospitality website is a powerful and dynamic tool. Once optimized correctly, it is a money making machine that does not quit. All you have to do is to follow these steps outlined below for guaranteed website conversion success. There are four main areas of hotel website design concentration that this article will discuss. This blog is the first in a series of three about the...

How Often Should I Update My Website Content? Mar 12, 2013

Giving your website a face-lift has a greater impact on your hospitality marketing efforts than just a fresh image. Updating content frequently has some major benefits that can actually make you more money and increase your visibility on the web. Although there isn't a specific guidebook to how many times you should update your Website, you can use the word “frequently” to determine how often you should update the...

What is Website Usability and Why is it Important? Dec 31, 2012

How easy is it for people to navigate your website? Website usability is exactly what it sounds like. So why do we need to write a blog post about it? Because, it’s extremely important for your business. With 86% of affluent travelers starting their booking process online, and 72% of those accessing the lodging website before booking a trip, your website plays an overwhelming role in the decision-making process. There...

Top 10 ADA Internet Tips Jun 15, 2012

(How hospitality websites are impacted by the Americans with Disabilities Act) by Bill Mitchell, President and Founder, RezStream As of March 15, 2012, all third party online reservation systems (website booking engines, OTA websites, etc.) must be ADA accessible. Companies that provide these reservation systems must be ADA certified. All hotel-supplied content, within these third party reservation systems, must also...

Inside Secrets of Successful Websites May 1, 2012

Your competition grows every day due to the Internet. When your hospitality website is competing in Google against huge directories and major hotel chains, it’s not easy to simply outrank your competition. Custom search engine optimization can bring more traffic to your website, but then what? Getting people to visit your website is of little value if once they get there, they are not enticed by what they see. The...

Using Your Eyes to Control Your Computer Jan 5, 2012

A Swedish company named Tobii has been developing a way for users to control their laptops and desktop computers with their eyes. Within a couple of years, this fuctionality will be available to the general public. How does it work? Illuminators at the bottom of the computer screen send invisible light to your eyes. Sensors allow the device to know where you are looking. What are some of the key features? When...

Template Websites & Easy Fixes Nov 28, 2011

Those who seek easy solutions to Internet marketing are destined to suffer the consequences. We live in a society that regularly relies on quick fixes and easy solutions. If we have heartburn, it’s easy to just take a pill. Can’t sleep? There are pills for that. Overweight? Take another pill. Not eating right? Take more pills. No matter what the problem is, we repeatedly seek a simple solution. When it comes to...

RezStream’s TOP FIVE Reasons to Go Mobile! Nov 18, 2011

Surely you have heard the buzz about mobile websites & mobile marketing. Is this just a trend? Will integrating these mobile elements really help your business? Do my customers actually use mobile? These are questions many business owners currently face regarding the exploding mobile movement. In this article, RezStream will discuss its TOP FIVE reasons to “Go Mobile.”

    Mobile demand is UNTAPPED. Did you realize...

Online Reservation System Requirements for ADA Compliance Oct 19, 2011

Online Reservation System Requirements for ADA Compliance
(The deadline for the Americans with Disabilities Act compliance is March 15, 2012) written* by Bill Mitchell, Co-Founder, RezStream, Denver, Colorado The Internet has changed how we all interact with online information and technology. The web is an especially important resource for people with disabilities. But many hospitality businesses are still not aware...

Website Guidelines for ADA Accessibility Oct 19, 2011

(How hospitality websites are impacted by the Americans with Disabilities Act Guidelines) written* by Bill Mitchell, Co-Founder, RezStream, Denver, Colorado The digital revolution has impacted all of us in diverse and profound ways. Smart phones and tablet devices are exploding in popularity. Unfortunately, those with disabilities often do not have the same access to Internet information, websites, and online...

Choose your professional hotel photographer wisely Oct 8, 2010

With the emergence of digital cameras, coupled with advancements in digital editing, more and more people consider themselves to be “semi-professional” or even “professional” photographers.  Technically speaking, professional photographers are differentiated as being problem solvers who can make beautiful images under and situation and circumstance.  Some photographers shoot for quality, while others shoot for...

Benefits of a Content Management System Website Sep 13, 2010

Benefits of a Content Management System Website
by Bill Mitchell, Chief Operating Officer, RezStream It used to be standard practice for designers to create “static websites” by using WYSIWYG (what you see is what you get) programs, such as Microsoft’s Front Page and Adobe Dreamweaver.  While these applications have their advantages, they add tons of unnecessary HTML code to the website, which makes it more difficult...

The Future of Web Design - CMS, Flash, Graphics Apr 16, 2010

The web has seen vast improvements in the past few years in terms of delivering visually rich and engaging content, search engine optimization, and the overall management of websites.  In this article, RezStream identifies some of the major shifts the web has taken in the past and what the future of web design holds. Typography: Throughout the history of the web, web designers had to work with an extremely limited set...

Increase Online Business with Professional Photography and Online Videos Mar 18, 2010

The importance of making a good “first impression” may be over emphasized, but its concept rings true, especially within the hospitality industry, where positive first impressions of your property can turn viewers into visitors.  Utilizing professional photographs, along with a well designed website, is the perfect combination to entice your viewers to spend more time on your site and convert lookers into bookers. ...

RezStream Discusses Key Benefits of CSS Driven Websites Feb 18, 2010

RezStream’s design department is eager to share helpful tips about how to get the most out of your website.  Our main topic this week is CSS (cascading style sheets) website designs.  While the benefits of CSS driven websites are undeniable, those advantages are not always clearly understood.  Let’s explore the key benefits of updating your website to a CSS driven one, which loads faster, is visually more appealing,...

10 Practical Ways To Boost Online Reservations Feb 10, 2010

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and effective ways to make this happen.  We will publish the first five tips this week and follow up next month with five more sure-fire ways to increase your online reservations. 1.  Improve Your Website Design:  Never underestimate the importance of “on page” design elements.  It is a known fact that...

Benefits of a Professionally Managed Website Jan 20, 2010

Your website is an important component in the success of your business and choosing a professional website management company is equally as important to ensure your website’s income-earning success. Websites not correctly managed by an amateur company could end up causing a negative impact on your target customers, which makes your website a less effective business tool. With many do-it-yourself website development...

ExpressionEngine 2.0: What’s New for Content Management System Websites in 2010 Dec 17, 2009

All About ExpressionEngine Rick Ellis first developed ExpressionEngine as a blogging tool under the name “pMachine” in 2001.  An early prototype of pMachine was installed on Nancy Sinatra’s (Frank’s daughter) website.  After some real world testing and success, pMachine was released to the public in 2002. By the end of 2002, pMachine had been featured in a few books and magazines and was having some success, but at...