Webinar Recap: Solutions to Enhance Your Guests’ Buying Journey

As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent lodging businesses to guide their guests from the beginning to the end and everything in between. Check out the highlights from our latest webinar for “Solutions to Enhance Your Guests’ Buying Journey. In it, we discuss how you can use our tools to enhance your guests’ buying journey by creating a streamlined operation and ultimately increase your revenue.

Watch the webinar below or read below for the key takeaways for a high-level overview of the presentation.

Key Highlights

  • Today’s Traveler
    • The Internet is the top source for both business and leisure travel planning.
    • Search engines are the most popular online planning sources for travelers.
  • Search Engine Experience
    • Organic search engine optimization
      • Google owns 72% of all search engine users.
      • 300+ algorithms determine how a page will rank organically.
      • Organic SEO should be an on-going and never-ending effort.
      • Takes time to build.
      • Organic search should drive the majority of your website’s traffic and revenue.
    • Paid search engine
      • Pay per click
      • Almost immediate exposure
      • 12-month ROI
  • Website Experience
    • Wide, high-res original imagery
    • Responsive website
    • Videos
    • Horizontal navigation
    • Compelling content
  • Booking Engine Experience
    • Booking engine widget on every page of your website, even individual room pages.
    • Booking engine widget matches your website’s overall look and feel. Want this to be a seamless transition.
    • Shows the reservation steps.
    • Keep room names, images, and descriptions consistent across your booking engine.
    • Display only available rooms first.
    • Offer point of sale items and packages at checkout.

Conclusion

Enhance your guests’ buying journey and be there every step of the way, from beginning to end. By investing in a strong online presence, organic SEO, optimized website experience, and an effective and cohesive booking engine, you will be well on your way to increased revenue and a flawless buying journey.

Take the guesswork out of your guests’ buying process and see how RezStream’s tools can help increase your revenue and streamline your operation.
 
Watch the webinar recording and view the presentation for further details.

Additional Resources

8 Ways to Improve Your Website Images

How to Create the Ultimate Guest Experience

Top 10 SEO Mistakes to Avoid in 2018