Link building is the process of effectively placing inbound links across the World Wide Web to attract web surfers searching for content. As a vital method of search engine optimization (SEO), the simple process takes consumers on a clickpath across your website. Basically, more links to your site across the web, including the ones you place on your website, are proven to increase your PageRank. Increased PageRank results in increased visibility on the Web and ability to be in front of more potential customers. Why? Because the majority of online transactions begin with a search. If that search leads the individual to one of your website pages and they continue to click, your link building skills are probably paying off... literally! Popular links keep people clicking. Through a combination of "popular" internal and external links placed across the web, your organic search results will steadily increase as more people click the links you're spreading.
Increasing your organic search engine results through link building is an excellent SEO strategy that will always yield positive results for your business. Link building is important because you are given the power to take a customer straight to a purchase without paying an arm and a leg for paid search listings. Using tools like Google Analytics can help determine where your site visitors are dropping off and identify where opportunity lies for link placement within your website.
For the hospitality industry, link building is already started for you with the new social travel revolution. People are sharing reviews of their vacations more than ever, and popular review sites link to your website for free. All you have to do is keep them clicking with effective internal links on every page, hopefully ending in a purchase. Starting with a strong homepage rich with links and getting familiar with popular sites that link to your website is the quickest way to get started. TripAdvisor, Hotels.com, Bnbfinder.com and Pinterest are excellent sites to get familiar with. Below is an example of a RezStream client utilizing external link building. Placing a link to the homepage of their website on the external review site invites visitors directly to the property's website, building the homepage link with every click.
For external link building in the travel industry, these sites are top contributors for influencing clicks to your website. Since search engines are analyzing your links and crawling your site every day, the more time you hesitate, the lower down your PageRank will go. Although PageRank is not the only factor contributing to your organic search results, it is an effective Internet marketing strategy enhanced by building your links internally and externally.