As we close in on 2018 it is time to plan for 2019. Setting your budget is a key step in that process. But what should you budget for? Figuring out how to best allocate your resources, time, and money is no easy task.
In order to achieve your goals of driving more direct bookings, boost customer loyalty, and grow your online revenue, it’s crucial you budget for the right technology so you can achieve your business goals.
Read further for tips on what to consider as you lay out your 2019 budget.
Invest in a cloud-based property management system
If you haven’t already made this switch, investing in a cloud-based property management system might be one of your most important investments in 2019. Cloud-based technology enables property owners to enhance their guests’ experience, streamline operations, surface new revenue opportunities, and save you time! rezStream offers one of the industry’s leading cloud-based reservation software systems.
Don’t take our word for it; see here for what existing users have to say.
Interested in learning more about our reservation software? Request your free trial today and see for yourself!
You’ve heard us talk before about the increasing demand for personalization in your marketing efforts, right? Well, 2019 will be no different! Expect this tactic to gain even more popularity in the coming years, with customers demanding more personalized experience when they travel. Consider investing in a platform that captures guest information including preferences, stay history, demographics, and location. With this valuable information, you will be able to send more personalized communication that guests actually care about.
For more on how to implement personalization into your marketing, read here.
The shift to mobile is here! According to GeoMarketing.com, 48% of mobile users will plan and book an entire trip on mobile. So, it should come as no surprise that many travelers are also demanding they be able to seamlessly check-in on their mobile device. You can guarantee a seamless check-in process to this guest segment by investing in a mobile check-in experience.
Use your data
Data mining is a valuable tool that helps you get to the source of who your customers are. Think of all the digital touchpoints you have with your guests, from the dreaming and planning phase to the booking phase. Collecting and streamlining this data is the best way to truly understand your customers. Using your data will also help you build a more personalized booking experience. So, investing in some sort of a business intelligence tool, like a property management system with advanced reporting capabilities, can help you gain more consolidated data quickly and efficiently. This data could be more valuable than any other technology investment you make!
With the rapid rate at which hotel technology is changing and evolving, now more than ever is the time to invest in these solutions. Approach technology as part of a long-term revenue generating investment that will set you up for success with the ever-evolving demands of guests.
If you’re interested in how rezStream can become the cornerstone of your 2019 business success, contact us today!