Why Blogging Should Be Left to the Professionals
As a property owner, you are busy. You must handle the day-to-day tasks of talking to guests, managing employees, preparing financials, and everything else that goes into running a business. You know that blogging is an effective way to draw in more people to your website, so you launch a blog and faithfully write a few blog posts a week, for a month or so. But the busy season hits and you realize it has been months since you last wrote and posted a blog.
To avoid this from happening, consider a third-party professional to execute your blogging efforts. The fact is there are real benefits to outsourcing this marketing tool, just as there are with other marketing services. Read here for why blogging should be left to the professionals.
You don’t have the experience of a professional writer
A well-written blog with relevant content gives your business more credibility and authority in your industry. Customers will be able to read the difference between a well-written blog and one crafted by a less practiced writer. Keeping the reader engaged is critical in the success of a blog. A professional writer knows how to capture your brand’s tone of voice, draw readers in, and connect with your customer. Hiring a professional writer will provide you with content that your customers will want to read and learn to trust.
Logistics of blogging
So maybe you think you can write a blog, but do you know how to format and post it? Ensuring your blog is formatted correctly and accurately posted to your website is just as important as writing the blog. There are important structural guidelines that bloggers should adhere to such as subheadings, titles, paragraph length, and spacing.
Search Engine Optimization
When writing a blog, it is important to be both Google-friendly and human-friendly. If your content is not SEO-friendly, search engines will not recognize your content as relevant. For content to be SEO-friendly, a successful blogger must complete keyword research, prepare meta descriptions, and choose keyword placement. Gone are the days of keyword stuffing, but it is still vital each blog contains a strategically placed targeted term that is naturally weaved into the content.
No time to do it yourself
While you may recognize the value of blogging, it is a task that is easily pushed aside to tomorrow, a day that rarely ever comes. That is because writing a blog post will not make or break your business. Blogging is a consistent tactic, that over time will provide continuing benefits. It is a long-term commitment that needs to be implemented consistently. A professional blogger will be able to meet deadlines and provide consistent work.
Hire a professional writer
Hiring a professional writer for your blog is the best way to ensure your business generates consistent, effective, and captivating content that will get you noticed and keep your customers coming back for more. We, at RezStream, offer monthly blogging services as part of our digital marketing services portfolio. If you are looking to add a blog to your website or are just curious to learn more about our blogging services, please contact marketing@rezstream.com.