By now, we know that the customer
journey typically begins online, whether
that’s through a simple search, inspired
from a friend’s photo of their travels, or
through an email newsletter. Social media
impacts the customer journey and provides
plenty of opportunity for you to use it to
your advantage. In what specific ways has
it impacted the buyer’s cycle?
Part One: Introduction
Part Two: Execution
Part Three:Next Level Engagement
Part Four: Measuring
Part Five: Into the Looking Glass
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