What truly sets RezStream apart from all other vendors is our customer service. We’re an extension of your staff and we’re motivated to take care of you and your business. You won’t find a more passionate, dedicated team of professionals who go above and beyond to ensure your success. But, don’t just take our word for it, our 99% customer satisfaction rating from hundreds of properties does all the talking for us.
RezStream also offers both the knowledge and experience needed to capture the buyer’s entire travel journey from beginning to end. For over 13 years, RezStream has worked with independent properties by providing solutions and insights for every step of their guests’ journey. Because of our technology, we intimately understand how guests interact with lodging websites, by knowing how and what they search for. With our own booking engine, we understand the usability guests expect during the final stages of the booking process. And because of our extended experience, we have collected critical data over the years that show us how a guest walks through the buying journey. You can see that knowledge come through in our services we provide.
A search engine is a website that gathers and organizes content from all over the internet. Users searching for something enter a query about what they would like to find, and a search engine provides a list of useful content related to that search. Search engines provide the most relevant links using algorithms to best match the user’s search.
SEO (search engine optimization) is a set of techniques that aid in helping your website rank higher in search engine pages (SERPs). SEO works by optimizing the pages of your website, conducting keyword research, and gaining inbound links. Why is SEO important? It helps people to find information and discover pages across the Internet. SEO is especially important for businesses as it affirms they are answering their audience’s important questions and in turn driving traffic to their products and services.
Keywords are terms or phrases that define what your content is about. As it relates to SEO, they’re words or phrase that a user will enter into search engines. Search engines then identifies the most relevant websites with information about those phrases or key terms and filters those results to the top of the page. Using algorithms, search engines determine the order in which those results will appear. Professional marketing agencies understand changing algorithms and how that relates to the function of search engines. So, employing a professional will ensure your success at gaining the greatest exposure on the leading search result pages.
Yes, with the proper research, training, and experience. You could also become an expert at fixing your car when things go wrong, but the real question becomes, do you have the time and desire to do so? Becoming an expert at SEO is not easy. It requires a robust understanding of execution, the latest best practices, and how to measure results SEO is a complex process with multiple steps. From keyword and competitive research to on-page optimization (meta titles, meta descriptions, internal linking, subject URL, image alt text, etc.), there’s enough to keep you busy every day. And that is the “easy” part. The hard part comes when your optimization efforts aren’t performing the way you want. It is then when it is important to know what data to review and what adjustments to make to ensure better results.
Even with a premier marketing strategy in place, a bad website is counter-productive to your efforts. Your website needs to be a high converting machine. It should be laid out so that it’s engaging, user friendly and easy for visitors to take the desired action you want (booking direct). If any of those elements aren’t in place, the results will suffer drastically. Having the best website is crucial in converting visitors in the research phase, to booking with your property.
This is our favorite part of the entire process. RezStream installs Google Analytics tracking on every page of your website. This allows us to monitor visitor behavior and every interaction they have as it relates to your guests’ buying journey. We can see everything from how a visitor came to your website, what search engine they used, what pages they viewed, how long they were on your website, did they enter your booking engine, and did they convert. This data tells us what’s working, what needs to be adjusted, and your ROI on your investment. Your success is our success.
RezStream Cloud is our reservation software. As a cloud-based system, you have the freedom to access it anywhere you have an Internet enabled device. Our software helps to streamline your day to day operations like taking payments, check-ins and check-outs, track guest information and report on the health of your business. This user-friendly software was built specifically for small independent lodging operators and provides the customization you need to ensure it works for your business.