Hanalei Colony Resort

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The Client

Hanalei Colony Resort is situated on five beachfront acres in the famous North Shore area of Kauai. The resort features 48 deluxe condominium rentals with breathtaking views of either Hanalei Bay or the area’s lush mountains. Offering an on-site restaurant and coffee shop, art gallery, pool, spa services, and picnic area, Hanalei Colony Resort is the perfect choice for a family vacation, romantic getaway, wedding or special event.

How success was ensured

Hanalei Colony Resort’s goals were to increase online visibility and online revenue. They also wanted to increase their online conversions, visibility within the search engines, and improve the website’s usability with eye-catching aesthetics.

To boost Hanalei Colony Resort’s online business, RezStream proposed using its on-site photography services, a custom website design, a mobile website, an Elite marketing plan and RezStream’s reservation software & booking engine. The custom website and mobile website were fully optimized for the search engines as well as for the user. The RezStream Booking Engine included leading usability trends to increase online conversions. Search engine optimization, social media marketing, pay per click advertising and a full digital marketing strategy were included with Hanalei Colony Resort’s Elite marketing plan.

  • Elite Internet Marketing Plan
    • Search Engine Optimization
    • Pay Per Click
  • Custom Website Design
  • Custom On-Site Photography
  • On-Site Video Tour
  • Mobile Website
  • Booking Engine
  • Gift Certificate Engine
  • Reservation Software
  • Hosting
  • Multi-User Support Package

2012 vs. 2011

  • Hanalei Colony Resort’s website conversion rate increased by 31.62%, which lead to a 4.95% growth in online revenue.
  • RezStream’s search engine optimization efforts resulted in high converting organic referrals that increased online revenue by 176.50%.
  • Through consistent PPC optimizations, Hanalei Colony Resort experienced a 135.05% growth in online revenue in 2012 compared to 2011.
  • Hanalei Colony Resort received 66.73% new visitors landing on the website in 2012.

6 Month (January-May 2012)

  • 1224% return on investment from pay per click advertising.
  • 16.22% increase in pages viewed per visit.
  • 24.90% increase in average time spent on site per visit.
  • Website rankings on Google's first page for 20 targeted keyword phrases.
  • 22.85% increase in mobile device traffic.
  • 45.19% increase in mobile device online revenue.