Hotel Columbia

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The Client

Hotel Columbia is a small boutique hotel located steps from the town's main gondola in spectacular Telluride, Colorado. The property offers twenty-one luxurious rooms and suites, many with balconies, fireplaces and full kitchens, as well as an on-site restaurant & bar. Hotel Columbia is a member of Condé Nast Johansens, a prestigious collection of five star hotels, inns and resorts.

How success was ensured

Hotel Columbia wanted to improve their website’s look and feel, increase online bookings and improve total online visibility.

RezStream proposed our on-site photography, a custom website design, a mobile website, an Elite marketing plan & RezStream’s reservation software and user-friendly booking engine to convert online visitors. RezStream’s design team built a website and mobile site to showcase the property’s superior accommodations and amenities with eye-catching photography. Both the custom website and mobile website were fully optimized. In addition to this search engine optimization, email marketing and pay per click advertising were included with Hotel Columbia’s Elite marketing plan.

  • Elite Internet Marketing Plan
    • Search Engine Optimization
    • Pay Per Click
  • Custom On-Site Photography
  • Mobile Website
  • Booking Engine
  • Reservation Software
  • Hosting
  • Multi-User Support Package

2011 vs. 2012

  • Total website visitors increased by 20.61% compared to 2011.
  • Referred highly qualified visitors to the website, which led to a 1,149.17% increase in the website’s conversion rate.
  • Compared to March-December 2011, Hotel Columbia experienced a 763.75% growth in online revenue in 2012.
  • After implementing Hotel Columbia’s search engine optimization strategy, the property’s organic referrals generated 2,654.42% more in online revenue.