Pacific Palms Resort provides a sunny and relaxing Southern California getaway in the shadow of the beautiful San Gabriel Mountains. Just 30 minutes outside of Los Angeles, the property’s hilltop location is home to close to 300 stylish hotel rooms and suites, two championship golf courses, two on-site restaurants, a day spa, and 45,000 square feet of IACC certified conference and event space. The resort’s guests come from all over the world and favor the dramatic setting, great food, and on-site activities during their stays for group events, weddings, and vacation getaways.
As the hotel landscape expanded and the industry recovered beginning in 2009, Pacific Palms Resort found themselves in a position to broaden their marketing and sales strategy. Goals were to raise awareness and grow number of reservations from the Southern California market as well as increase bookings for group events, conferences, and weddings. Knowing that the resort’s online presence would play a big part in achieving these goals, they contacted RezStream for marketing support.
Close consideration of how RezStream’s online efforts could fit in with the resort’s overall marketing and sales initiatives was taken as the team went to work on impacting primary revenue and lead generation goals utilizing a variety of tactics:
RezStream’s experience and artistic touch shined bright in our new custom CMS website. Knowledge, vision, and execution of Internet Marketing has been on full display with the increase in quality traffic and conversions. Finding one company to provide these crucial services at such a high level for Pacific Palms Resort has been refreshing.Mark Podolski, Director of Sales & Marketing at Pacific Palms Resort