The Metro Hotel sits in the heart of beautiful San Francisco. With 24 unique accommodations, including suites and a studio, this boutique hotel caters to budget-friendly global travelers. Their prime location right off the famous Haight Ashbury makes for easy access to everything the city has to offer and is a great place for visitors to call home while they explore The Bay Area. Guests who stay at The Metro Hotel rave about the location, cleanliness, and service of the property.
Considering a limited budget, but desire to raise awareness of the property, The Metro Hotel approached RezStream for hotel online marketing services. Their goal for some time was to improve online visibility for those searching for a place to stay in the area and increase booking revenue through a better website conversion rate. RezStream was happy to take on the challenge.
After analyzing the current status of The Metro Hotel’s online presence, the competitive market they operate in, and emerging opportunities, the following tactics were employed:
Our goal for The Metro Hotel was to show off what a great property they were inside and out and leverage their uniqueness among the multitude of hotel options there are in San Francisco. By infusing the property’s style into the branding and feel of the website, we were able to convey just what it is that makes stays at The Metro Hotel so great. Thoughtful targeting and design allowed us to convert searchers to guests and make this online marketing program a success.Liz Day, Digital Marketing Account Manager