Background

rezStream assisted Blue Fish Inn, a family-owned hotel located in the heart of Cape May, NJ, in producing measurable results in ROI, direct bookings, website traffic, and occupancy rates with rezStream’s ecosystem of solutions including its Cloud PMS, digital marketing services, and TCMS website.

About The Property

Family owned and operated, Blue Fish Inn is a 1950s-style motel located in the heart of Cape May and offers 12 units at an affordable price. They welcome families in the summer and cater to outdoor enthusiasts in the winter months.

Business Needs

• Acquire more direct bookings
• Grow repeat business

Solutions

• rezStream cloud PMS
• rezStream TCMS website
• rezStream digital marketing services

Results

Since partnering with rezStream, Blue Fish Inn has seen remarkable growth across the board. Organic traffic surged by 79%, bringing significantly more potential guests to their website. That visibility translated directly into business results, with a 8% year-over-year revenue increase and a 5% rise in occupancy rates year-over-year.