Your guest list is the one marketing channel you actually own. No algorithm, no commission, no bidding against the OTAs for your own name.
Jeff Hebrink, our VP of Business Development, is hosting a practical session on how small lodging properties can turn past guests and website visitors into repeat direct bookings through email.
You’ll learn what to send, when to send it, and how to keep your list growing, so your slow weeks have a fix that doesn’t cost you commission.
What You’ll Learn
- How to build a guest email list you actually own
- The emails every property should be sending, and when
- Writing subject lines guests open instead of ignore
- Automated emails that run in the background for you
- How to fill slow periods without discounting your rates
Who Is This Webinar For?
- Independent hotels, inns, resorts, and B&Bs
- Property owners and operators
- Anyone sitting on a guest list they’ve never emailed
- Marketing managers who want a repeatable email plan
- Anyone curious about driving more direct bookings
Want a quick reference to everything covered in this session? Download the slide deck to revisit key takeaways, website tips, and booking engine best practices — or share it with your team.
Download the Webinar Slide Deck
What’s included:
- Ideas for emails your guests actually want to receive
- Tips for timing, frequency, and guest segmentation
- Subject line, content, and CTA best practices
- Practical ways to encourage more repeat and direct bookings