How Stockton Inns Generated Nearly $70,000 in Direct Booking Revenue Through Email Marketing
Turning Email Engagement Into Direct Bookings
The two Stockton Inns properties with a combined 51 rooms located in Cape May, New Jersey, used email marketing to stay connected with potential guests, promote timely reasons to visit, and drive more direct bookings throughout the year.
From February 2025 through February 2026, email marketing as part of rezStream Digital Marketing Services contributed to 80 attributed direct bookings and $69,850 in revenue.
The Goal
The goal was to turn Stockton Inns’ email audience into measurable booking activity by sending relevant campaigns at the right times of year.
The strategy included a mix of seasonal travel inspiration, timely promotions, and reasons to plan an upcoming stay, including:
- Spring travel planning
- Mother’s Day getaways
- Summer trips to Cape May
- Black Friday and Cyber Monday promotions
- Seasonal reminders to book
These campaigns gave potential guests timely reasons to return to the Stockton Inns website and consider booking directly.
The Strategy
rezStream’s Digital Marketing team developed and managed email campaigns throughout the year based on seasonality, travel planning periods, and promotional opportunities.
Some campaigns focused on inspiring a getaway, while others took advantage of key promotional periods such as Black Friday and Cyber Monday.
Each campaign was designed to connect timely messaging with a clear path back to Stockton Inns’ website and booking engine.
Results at a Glance
Between February 2025 and February 2026, email marketing generated:
Top-Performing Campaigns
Among many campaigns, four in particular stood out for their booking and revenue performance.
Black Friday & Cyber Monday
Highest RevenueThe highest-revenue campaign among the top performers took advantage of the Black Friday and Cyber Monday shopping period.
The Season Begins & Mother’s Day
A spring campaign centered around the start of the season and Mother’s Day also drove strong booking activity.
Spring Into Action and Book a Stay
A timely spring travel message helped encourage guests to begin planning upcoming stays.
Book a Cape May Getaway
Highest Open & Click RatesThe August campaign recorded the highest open and click rates among the four highlighted campaigns.
Together, these four campaigns generated 43 attributed bookings and $37,185 in revenue, accounting for approximately 54% of all attributed bookings and 53% of attributed email revenue during the reporting period.
What the Results Show
The strongest takeaway from Stockton Inns’ email marketing performance is that the value extended well beyond opens and clicks.
Email traffic resulted in thousands of website sessions and more than 2,500 booking engine entrances, ultimately contributing to 80 attributed direct bookings.
The results also highlight the value of timing. Campaigns tied to seasonal travel planning, special occasions, and major promotional periods helped turn guest interest into booking activity. Over the 13-month reporting period, email marketing contributed nearly $70,000 in attributed revenue for Stockton Inns.
Build an Email Strategy That Drives Direct Bookings
rezStream Digital Marketing Services helps independent lodging properties plan and manage email campaigns built around seasonality, guest behavior, and direct-booking goals.
Explore rezStream Digital Marketing Services or schedule a conversation with our team.