Background

Stockton Inns, a multi-property destination in Cape May, NJ sought out RezStream for their marketing needs. With specific goals of gaining off-season advanced reservations, rezStream implemented an off-season email marketing campaign targeted at past guests. With this campaign, the inns gained 35 reservations, resulting in $21,130 in online revenue and a 4,954% in ROI.

About The Property

Located in Cape May, NJ, S.I. offers two different properties to their guests; the Stockton Manor, a Victorian mansion and inn, an affordable motel. Known for their variety of lodging, service, and their proximity to the beach, guests have made S.I. their choice hotel in Cape May for over 40 years. 

Business Needs

Only ran 7 months out of the year, S.I. was looking for a strong off-season strategy. Their goal was to produce more advanced reservations for the upcoming season. 

Solutions

• An off-season email marketing campaign

Results

By partnering with rezStream on a targeted off-season email marketing campaign, Stockton Inns generated 35 advanced reservations, bringing in $21,130 in online revenue. The campaign delivered an extraordinary 4,954% ROI, proving that a well-executed off-season strategy can turn a traditionally slow period into a significant revenue opportunity.