How to use Google to defeat OTAs and drive direct bookings
Liz Brown hosted a webinar session on how to use Google to defeat OTAs and drive direct bookings. She talked all things Google and provided the inside scoop on how our hospitality marketers increase visibility and revenue using the Google suite. Key takeaways Create and optimize your free Google My Business listing. Partner up with […]
Read MoreUsing your hotel website to tap into guest emotions
Direct bookings are 12.5% more profitable than those generated by OTA channels. And a study by Google found that 52% of travelers will visit a hotel’s brand website after seeing it on an OTA. This is why you MUST ensure that your website taps into the emotions of guests so you can secure their reservations. […]
Read MoreWhat does a book direct program look like?
Competing online is hard. And, if you don’t know how to drive traffic to your website than your odds of you acquiring direct bookers dwindles and your reliance on OTAs grows. This webinar will show you how rezStream will drive a healthy dose of online bookers to your property by strengthening your online presence and […]
Read MoreStop overpaying on commissions and drive more direct bookings
Guests today are using a variety of sites and tools to plan and book their travel arrangements. And with so many options you’ll want to position your property to maximize its ability to drive direct bookings. This was a webinar presented to all PAII Members live. Watch the recording
Read MoreAdvanced Booking Engine Tactics to increase direct bookings
With over 50% of OTA visitors clicking onto your property website for more information, it’s recommended that your website and booking engine are optimized to convert those visitors into direct bookings. Follow these Advanced Booking Engine Tactics to improve your guests’ experience while on your website and in your booking engine. Learn how to how […]
Read MoreDriving More Direct Bookings
Need help driving more direct bookings? With the busy season underway, you’re spending a lot more time managing inventory, administering staff, and engaging with guests. Add to that your list of other to do’s and you quickly find our that you don’t have a lot of time to spend on finding more guests. This webinar […]
Read MoreStop Paying Commissions and Drive Direct Bookings
You know OTAs are an important part of your channel manager strategy but that doesn’t mean there aren’t ways to encourage your guests to book direct and cut your commissions! Hear about proven and effective direct booking strategies and tactics to boost your revenue and occupancy. Watch the recording View presentation slides
Read MoreIs Your Booking Engine Doing Enough to Convert Visitors?
Have you noticed a drop in online bookings or an increase in OTA bookings? Perhaps your booking engine is deterring your guests from completing their direct reservation. We can help! In this webinar, learn how to identify the various pain points that could indicate it’s time to update your software. Watch the recording View presentation […]
Read MoreMaximize direct bookings with TripConnect
In 30 minutes, learn what TripAdvisor’s TripConnect program is, how to set up and optimize your campaign to acquire more direct online bookings! Watch the recording View presentation slides
Read MoreDirect Bookings
Guests today are using a variety of sites and tools to plan and book their travel arrangements but we know how important it is for you to increase your direct bookings. Learn from our Digital Marketing Manager, Liz, on how you can encourage and increase direct bookings through different tactics and messaging. Watch the recording […]
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