Your Speaker
Holly Hufford
Digital Marketing Manager
Date & Time
Wed, June 24, 2026
1:00 PM MT
Paid ads get more eyes on your property. Knowing what happens after the click is what turns those clicks into bookings.
Holly Hufford, our Digital Marketing Manager, is hosting a beginner-friendly session on how paid ads actually work for small lodging properties. She’ll walk you through how travelers discover your property, click through to your website or booking engine, and move closer to a direct booking.
You’ll learn the difference between branded search, non-branded search, and Performance Max campaigns, and see how each one fits into your marketing strategy. Instead of wondering where your ad dollars are going, you’ll leave knowing exactly what your spend is doing.
What You’ll Learn
- What your ads actually look like to a searching guest
- Where guests find your ads across Google and beyond
- The difference between branded ads and organic links
- How branded search, non-branded search, and Performance Max each support your goals
- How to customize your ads to perform best for your property
Who Is This Webinar For?
- Independent hotels, inns, resorts, and B&Bs
- Property owners and operators
- Anyone running paid ads, or thinking about starting
- Marketing managers who want clarity on ad spend
- Anyone curious about driving more direct bookings