Peak Season Prep: Optimizing Your Website & Booking Engine for More Bookings

Hotel manager using booking software on laptop with Jeff Hebrink promoting a webinar on optimizing websites and booking engines for peak season

Peak season is almost here. Is your website ready to turn more visitors into booked guests?


In this webinar replay, Jeff Hebrink, VP of Sales & Marketing at rezStream, walks through practical ways to fine-tune your website and booking engine before the busy season hits. From improving your booking flow to showcasing the right photos, rates, and amenities, small updates can make a big impact on your direct bookings.

What You’ll Learn

  • Optimize your booking engine with clear rate options and amenity filters
  • Improve website calls-to-action that guide guests to book direct
  • Use high-quality photos and property details to build guest confidence
  • Identify quick website and booking engine updates before peak season begins

Who Is This Webinar For?

  • Independent hotels, inns, resorts, and B&Bs
  • Property owners and operators
  • Hospitality marketers and revenue-focused teams
  • Anyone looking to increase direct bookings before peak season

Want a quick reference to everything covered in this session? Download the slide deck to revisit key takeaways, website tips, and booking engine best practices — or share it with your team.

Download the Webinar Slide Deck

What’s included:

  • Website optimization tips for peak season
  • Booking engine best practices to improve conversions
  • Actionable takeaways you can implement right away