Sending more emails won’t get you more bookings. Sending smarter ones will.
Holly Hufford, our Digital Marketing Manager, is hosting a session on why the “batch and blast” method is costing you money. She’ll break down how to use guest behavior and stay history to send emails that actually get opened.
What You’ll Learn
- Segment emails based on location, loyalty, & lifestyle
- Understand the benefits of email welcome journeys
- Utilize re-engagement emails
- Read metrics to see if what you are doing is working
Who Is This Webinar For?
- Independent hotels, inns, resorts, and B&Bs
- Property owners and operators
- Marketing and guest experience managers
- Anyone responsible for reputation management or online visibility
By Want a quick reference to everything covered in this session? Download the slide deck to revisit key insights, stats, and strategies — or share them with your team.
Download the Webinar Slide Deck
What’s included:
- Key trends and takeaways for lodging email marketing
- Visual summaries of best practices
- Helpful resources referenced during the webinar


