How to Master the “Direct Booking Benefits” Webpage in 7 Steps
Do you have a Direct Bookings Benefits page on your website? Because if you don’t you should! It isn’t merely about adding another page to your site; it’s about empowering your hospitality business to take control and provide guests with an exceptional experience that is unique to your brand. With this page, you’ll give your guests the confidence and knowledge to understand why booking from your brand's website is more valuable than on an OTA (for you and your guests). Whether you already have a page in place or not, this article serves as a template for what every Book Direct Benefits page should look like.
What You Are Missing If You Don’t Have a Direct Bookings Benefits Page
Direct bookings are 9% more profitable than when receiving bookings through an OTA, so having a dedicated Book Direct Benefits page is a game-changer that will help you drive more revenue and a lot more profit while showcasing your brand to the fullest. Here’s why:
You want more direct bookings? This will get them!
A study from Phocuswright revealed that 72% of travelers prefer booking directly through a hotel’s official website. A dedicated book direct benefits page helps those potential guests know precisely why they should book directly with you and what the perks are for doing so.
Build loyalty and perks
Did you know that repeat guests spend 67% more than new ones? With a dedicated Book Direct Benefits page, you can reward your repeat guests with exclusive perks, strengthening their loyalty and enhancing their experience.
Control over relationships
Your guests are your most valuable asset. By booking directly, you gain the opportunity to foster stronger relationships. You control the data from the minute they book online, ensuring your interactions are personalized and secure, creating lasting brand connections beyond just a reservation.
How to Build Your Book Direct Benefits Page
Your Book Direct Benefits page is not just about showcasing the advantages of booking directly; it's about creating a compelling narrative that entices your guests to book with you. Here's how to structure this page to make it truly irresistible:
1. Best Rate Guarantee
Feature a section that boldly declares your commitment to the best rates. Explain how you achieve this with a special discount system that sets your prices apart from third-party websites. This is where you reassure your guests that they're getting the best deal. If your reservation software and booking engine allow, create a “Book Direct” promo code you can feature.
2. Exclusive Offers
Create a dedicated package or exclusive offers that can't be found anywhere else. If you have special discounts for longer stays, this is the place to highlight them, making it clear that these offers are unique to direct bookings.
3. No Hidden Fees, All Taxes Included
Devote a section to transparency. Explain how booking through other channels often results in extra costs, such as city and bed taxes and hidden fees. Emphasize that, by booking directly, your guests never have to worry about unexpected additional charges.
4. Better Service
Communicate the superior service guests can expect by booking directly. Highlight that dealing with third-party agencies can complicate modifications or cancellations, whereas booking directly ensures the best and simplest solutions for your guests.
5. Better Guest Experience
Finally, illustrate the guest experience that awaits. Describe the personalized approach, attention, and the extra perks that direct bookers enjoy. Mention early check-in and late check-out options, surprises for special events, and welcome drinks, all provided to make their stay truly memorable.
6. Cancellation Policies
In the wake of the COVID-19 pandemic, flexible cancellation policies have transformed the hospitality industry. Your Book Direct Benefits page should prominently feature your cancellation policies, reassuring guests and giving them peace of mind. This transparency strengthens trust in your brand and positions you as a reliable and guest-focused choice, a key factor for today's travelers.
7. Amenities
Highlight the distinctive amenities that set your property apart. Showcase the unique experiences awaiting your guests who book directly through your website. From exclusive perks to memorable stays, make it irresistible.
Then once you have the content, create a page on your website called “Book Direct Benefits” with the URL https://www.YOURDOMAIN.com/book-direct/, optimize it for search engines, and push it live!
Are You Ready to Drive More Direct Bookings?
Incorporating a Book Direct Benefits page into your website isn't just a good idea—it's a MUST for every independent lodging business. It's your opportunity to take charge and revolutionize your online presence and revenue streams. Your potential guests are out there, seeking the perfect place to stay, and they need your website to tell them why they should choose you.
So, why wait? Take action today! Whether you're just starting out or considering an upgrade to your independent lodging website, this article has provided you with a roadmap for creating a compelling and effective Book Direct Benefits page. For further guidance, visit rezStream to explore how they can take your independent lodging website to the next level.