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Booking.com
Direct Connection
Increase your occupancy
The number one benefit of using OTAs is increasing your occupancy in your market.
Expand your visibility
Chances are that you already have listings with associations and directories, so why not have a listing on a site that’s designed to secure reservations? Grow your property’s visibility up on a well-known traveling website and have the reservation come right into your booking engine.
Fill your mid-week or low season
For a mid-week booking, most travelers pop onto an OTA website to find a good deal or last-minute availability. Having a presence on an OTA can help you get those room nights from guests that wouldn’t have gone directly to your website.
Allow you to market to new guests
Once they’re your guest, remind them that they can always book directly on your website or even share some of the amenities or perks your guests enjoy when they do book direct with you, such as free breakfast or Wi-Fi!
Reach new business travelers
Similarly to increasing your visibility, your property will now be in front of thousands of new travelers who probably wouldn’t have found you any other way. This is especially true for business travelers who prefer to have a larger selection of options to choose from.
Automatically add reservations to your PMS
A direct connection allows you to update your rates in your reservation software and automatically update your Booking.com listing as well as automatically adding reservations to your PMS.
Make for better management
Make your life easier by managing your property’s information in one software versus having to manually update all listings.
Save Time
Automatic emails
In addition to sending a confirmation email, automatically send time-sensitive emails with details related to their stay or encourage them to purchase a package to enhance their visit.
Yield management
Maximize the revenue of your inventory by taking advantage of supply and demand. During peak timeframes automatically raise your rates when demand is high and inventory is low. No property is too small to yield their rates.
Packages
Travelers love packages to enhance their stay and they’re an easy way for you to increase your revenue per transaction without raising rates.
Gift certificates
Easily add revenue to your bottom line by offering gift certificates for your property.
Booking.com Direct OTA Connection
Avoid paying the additional fees to a middle man for your bookings. With a direct connection, those fees are eliminated and your software will be automatically updated when you get a reservation on Booking.com.